TUSHY – D2C Ranking & Growth Metrics
Bidet attachments, seats and handheld sprayers for the modern bathroom
Last updated · August 2026 edition · method v1.2
TUSHY ranks #113 of 312 D2C brands in the August 2026 edition and #37 of 121 in Home, down 6 places on last month. We estimate TUSHY's revenue is shrinking year on year (high confidence). Branded search is steady over the past year, with a seasonal peak in December and November. Among home brands selling bidet attachments, its closest competitor is Swyft (#112).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big TUSHY is today: #113 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is TUSHY's revenue growing?
We estimate TUSHY's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is TUSHY growing?
TUSHY's Momentum score is 42.6, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months, and declining over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #101 to #113 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About TUSHY
TUSHY sells bidet attachments, bidet seats, handheld sprayers and related bathroom accessories for home use. Its product range spans simple attachments that fit onto an existing toilet, electric and non-electric bidet seats with features such as heating, drying and remote control, as well as portable and travel bidets. The brand also offers complementary items including bamboo toilet paper, toilet stools, cleaning brushes and bathroom scents, positioning itself as a one-stop source for bathroom hygiene and comfort products.
TUSHY sells direct to consumers through its own website, targeting households looking to switch from toilet paper to water-based cleaning as a more comfortable and environmentally conscious option. Products are marketed as easy to install without a plumber and compatible with most standard toilets, with guidance tools such as compatibility checks and a product-matching quiz to help customers choose. The brand frames its offering around everyday bathroom routines, presenting bidets as a practical upgrade to a daily habit rather than a specialist or medical product.
TUSHY branded search volume
How often people search for TUSHY by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are declining. Demand is seasonal, peaking in December and November and lowest in June.
TUSHY's audience, products and channels
Social audience
- Instagram hellotushy 123,582
Followers as shown on each platform, end of August 2026.
Products
- Products in store194
- New in the last 90 days4
- Typical price74
- Price range0 – 49,999
From TUSHY's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada, the US, Australia and the Netherlands.
TUSHY competitors
The home brands closest to TUSHY: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Sofas and sofa beds delivered boxed for quick home assembly.
Direct-to-consumer kitchen knives, cookware and tableware.
Globally inspired, artisan-made home decor and furniture.
Whole house, under-sink, and shower water filtration systems for the home
Modern furniture and home accessories for every room
TUSHY vs Swyft
Swyft leads on both size and growth: Scale 48.6 against 48.3, and Momentum 61 against 43. See Swyft's page.
| August 2026 | TUSHY | Swyft |
|---|---|---|
| Overall rank | #113 | #112 |
| Home rank | #37 | #36 |
| Scale (size) | 48.3 | 48.6 |
| Momentum (growth) | 42.6 | 60.9 |
| Branded search | 48 | 32 |
| Site traffic | 45 | 58 |
| Social audience | 52 | 57 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
TUSHY: common questions
What does TUSHY sell?
Bidet attachments, seats and handheld sprayers for the modern bathroom. Known for: Bidet attachments, Bidet seats, Handheld & portable bidets, Smart toilets and Bathroom accessories.
Where is TUSHY from?
TUSHY is based in United States.
Where can you buy TUSHY?
TUSHY sells through its own online store and selected retailers. Its online store is at hellotushy.com.
Is TUSHY's revenue growing?
We estimate TUSHY's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are TUSHY's competitors?
TUSHY's closest competitors in the Home category are Swyft, Misen, The Citizenry and Aquasana.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.