Branch Basics – D2C Ranking & Growth Metrics
Non-toxic, concentrated cleaning products for the home
Last updated · August 2026 edition · method v1.2
Branch Basics ranks #59 of 312 D2C brands in the August 2026 edition and #22 of 121 in Home, down 4 places on last month. We estimate Branch Basics' revenue is shrinking year on year (high confidence). Branded search is declining over the past year. Among home brands selling non-toxic cleaning products, its closest competitor is Blueland (#51).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Branch Basics is today: #59 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Branch Basics' revenue growing?
We estimate Branch Basics' revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Branch Basics growing?
Branch Basics' Momentum score is 39.2, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months, and declining sharply over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #50 to #59 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Branch Basics
Branch Basics makes non-toxic, human-safe cleaning products for the home, including an all-purpose concentrate, laundry detergent, dish tablets, hand soap and related accessories such as bottles and travel kits. The range is designed to replace multiple conventional household cleaners with a smaller number of concentrated, refillable formulas, aimed at households wanting to reduce exposure to harmful chemicals, including families with members sensitive to conventional products.
The brand sells directly to consumers through its own website, offering starter kits for newcomers, subscription and bundle options, and a loyalty rewards programme, alongside retail availability in physical stores. Content such as a podcast, blog, user guides and cleaning tips supports customers in adopting the products across laundry, surface cleaning, dishwashing and personal care. The company frames its offering around education and gradual replacement of conventional cleaning products in the home.
Branch Basics branded search volume
How often people search for Branch Basics by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are declining sharply. Demand is fairly steady through the year.
Branch Basics' audience, products and channels
Social audience
- Instagram branchbasics 591,846
- TikTok branchbasics 65,800
- YouTube 11,400
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store104
- New in the last 90 days6
- Typical price39
- Price range3 – 200
From Branch Basics' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia and Canada.
Branch Basics competitors
The home brands closest to Branch Basics: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Plastic-free refillable cleaning products for the home
Eco-certified, refillable multipurpose and home cleaning products.
Refillable, low-plastic laundry and cleaning products sold by subscription
Refillable household cleaning products in paper-based packaging.
Danish design brand for furniture, lighting and home accessories
Branch Basics vs Blueland
Blueland is the bigger brand (Scale 57.9 against 56.5), while Branch Basics is growing faster (Momentum 39 against 39). See Blueland's page.
| August 2026 | Branch Basics | Blueland |
|---|---|---|
| Overall rank | #59 | #51 |
| Home rank | #22 | #18 |
| Scale (size) | 56.5 | 57.9 |
| Momentum (growth) | 39.2 | 38.7 |
| Branded search | 56 | 59 |
| Site traffic | 45 | 47 |
| Social audience | 71 | 69 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Branch Basics: common questions
What does Branch Basics sell?
Non-toxic, concentrated cleaning products for the home. Known for: All-Purpose Concentrate, Laundry Detergent, Oxygen Boost, Dishwasher Tablets and Starter Kits.
Where is Branch Basics from?
Branch Basics is based in United States.
Where can you buy Branch Basics?
Branch Basics sells through its own online store and selected retailers. Its online store is at branchbasics.com.
Who founded Branch Basics?
Branch Basics was founded by Marilee.
Is Branch Basics' revenue growing?
We estimate Branch Basics' revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Branch Basics' competitors?
Branch Basics' closest competitors in the Home category are Blueland, Koh, smol and Cleancult.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.