Koh – D2C Ranking & Growth Metrics
Eco-certified, refillable multipurpose and home cleaning products.
Last updated · August 2026 edition · method v1.2
Koh ranks #141 of 312 D2C brands in the August 2026 edition and #48 of 121 in Home, down 6 places on last month. We estimate Koh's revenue is flat year on year (high confidence). Branded search is steady over the past year. Among home brands selling home cleaning products, its closest competitor is smol (#207).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Koh is today: #141 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Koh's revenue growing?
We estimate Koh's revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Koh growing?
Koh's Momentum score is 52.4, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Koh
Koh is an Australian home cleaning brand making eco-certified, refillable cleaning products, including a multipurpose universal cleaner, plus bathroom, laundry, kitchen and body care formulas and reusable tools such as spray mops and cloths. Its products are designed to be free from harsh chemical ingredients and allergy friendly, with starter kits that include durable bottles and tools, followed by concentrated refills intended to reduce plastic waste. The brand targets households looking for simpler, safer alternatives to conventional cleaning products.
Koh sells directly to consumers through its own website, shipping to Australia and New Zealand, with products also sold in physical retail locations via a store locator. Its range is structured around a buy-once, refill-forever model, starting with kits for specific rooms or tasks and continuing with ongoing refill purchases. The brand positions itself around sustainability, transparency about ingredients, and reducing single-use plastic bottles through its refill system.
Koh branded search volume
How often people search for Koh by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is fairly steady through the year.
Koh's audience, products and channels
Social audience
- Instagram cleanedbykoh 152,374
- TikTok cleanedbykoh 11,900
- YouTube Kohclean 3,110
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store111
- New in the last 90 days5
- Typical priceA$29
- Price rangeA$3 – A$185
From Koh's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia and the UK.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsOkendo
- Customer serviceGorgias
- MerchandisingRebuy
- PaymentsShop Pay
Tools detected on koh.com; detection covers common apps and may miss some.
Koh competitors
The home brands closest to Koh: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Refillable, low-plastic laundry and cleaning products sold by subscription
Direct-to-consumer furniture for living, dining and sleeping spaces
Rugs, bedding, and home décor for furnishing the home
British furniture, lighting and homeware for the home and garden
Globally inspired, artisan-made home decor and furniture.
Koh: common questions
What does Koh sell?
Eco-certified, refillable multipurpose and home cleaning products. Known for: Universal Cleaner, Spray Mop, Starter Kits, Laundry detergent and Bathroom cleaner.
Where is Koh from?
Koh is based in Australia.
Where can you buy Koh?
Koh sells through its own online store and selected retailers. Its online store is at koh.com.
When was Koh founded?
Koh was founded in 2016.
Who founded Koh?
Koh was founded by Adam and Justin.
Is Koh's revenue growing?
We estimate Koh's revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Koh's competitors?
Koh's closest competitors in the Home category are smol, Sixpenny, Annie Selke and Rowen & Wren.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.