Buffy – D2C Ranking & Growth Metrics
Bedding and home textiles made from eucalyptus, linen and cotton.
Last updated · August 2026 edition · method v1.2
Buffy ranks #264 of 312 D2C brands in the August 2026 edition and #100 of 121 in Home, down 11 places on last month. We estimate Buffy's revenue is shrinking year on year (medium confidence). Branded search is declining over the past year, with a seasonal peak in November and December. Among home brands selling bedding and linens, its closest competitor is Riley Home (#258).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Buffy is today: #264 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Buffy's revenue growing?
We estimate Buffy's revenue is shrinking year on year (medium confidence). Buffy's branded search volume is small, so the signal is noisier and confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Buffy growing?
Buffy has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is declining over the past 12 months, and declining sharply over the last three months compared with the same months a year earlier. Site traffic is declining sharply over the same 12 months. Since September 2025 it has moved from #207 to #264 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Buffy
Buffy makes bedding and home textiles, including sheets, duvet covers, pillows, comforters and blankets, sold direct to consumers through its website. Products are organised into collections based on material, such as the Breeze Collection made from TENCEL lyocell derived from eucalyptus, a Linen Collection using flax linen grown in Belgium and France, and a Cotton Collection using Supima cotton grown in America. The range also includes pillow collections designed for different sleep needs, such as side sleeping, pregnancy and travel, along with comforters and throws in various weights and fabrications.
Buffy branded search volume
How often people search for Buffy by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are declining sharply. Demand is seasonal, peaking in November and December and lowest in April.
Buffy's audience, products and channels
Social audience
- Instagram buffy 114,753
Followers as shown on each platform, end of August 2026.
Products
- Products in store51
- New in the last 90 days11
- Typical priceUS$199
- Price rangeUS$28 – US$766
From Buffy's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada and the US.
Ecommerce stack
- Email & SMSKlaviyo, Postscript
- ReviewsYotpo
- Customer serviceGorgias
- MerchandisingRebuy
- TrackingMeta Pixel, Google Tag Manager
- AnalyticsHotjar
Tools detected on buffy.co; detection covers common apps and may miss some.
Buffy competitors
The home brands closest to Buffy: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Direct-to-consumer bedding and bath textiles, including sheets, towels and robes.
Online mattresses, beds and bedding for UK shoppers
Bedding, duvets, pillows and towels for the home
British direct-to-consumer mattresses, beds and bedding brand.
Mattresses, bedroom furniture and bedding for better sleep
Buffy: common questions
What does Buffy sell?
Bedding and home textiles made from eucalyptus, linen and cotton. Known for: Breeze eucalyptus sheets, Cloud Comforter, Linen Collection, Cloud pillows and Puffer Blanket.
Where is Buffy from?
Buffy is based in United States.
Where can you buy Buffy?
Buffy sells through its own online store and selected retailers. Its online store is at buffy.co.
Is Buffy's revenue growing?
We estimate Buffy's revenue is shrinking year on year (medium confidence). Buffy's branded search volume is small, so the signal is noisier and confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Buffy's competitors?
Buffy's closest competitors in the Home category are Riley Home, Eve Sleep, Soak&Sleep and Simba Sleep.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.