Pehr – D2C Ranking & Growth Metrics
Organic baby and toddler clothing, nursery decor and accessories.
Last updated · August 2026 edition · method v1.2
Pehr ranks #133 of 312 D2C brands in the August 2026 edition and #43 of 121 in Home, down 12 places on last month. We estimate Pehr's revenue is flat year on year (low confidence). Branded search is steady over the past year, with a seasonal peak in November and May. Among home brands selling baby and toddler clothing, its closest competitor is Lalo (#162).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Pehr is today: #133 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Pehr's revenue growing?
We estimate Pehr's revenue is flat year on year (low confidence). Branded search is steady but site traffic is growing, so the two signals don't back each other up and confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Pehr growing?
Pehr's Momentum score is 52.3, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is growing over the same 12 months. Since September 2025 it has moved from #119 to #133 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Pehr
Pehr is a Canadian brand that makes organic clothing, nursery decor and accessories for babies and toddlers, extending into kids' sizing. Its range covers one-pieces, rompers, dresses, sleepwear, outerwear and footwear, alongside nursery items such as crib sheets, sleep bags, swaddles, blankets, mobiles and play mats, plus on-the-go products including diaper bags, weekender bags and changing pads.
The brand sells directly to consumers through its own online store, organising products by size (newborn through to kids) and by style, collection or category. Pehr also offers gift sets, including baby gift bundles and nursery sets, and has created at least one collaboration, with Stokke. Its positioning centres on coordinated, soft-toned collections that span clothing, bedding and nursery decor for a cohesive look across a child's early years.
Pehr branded search volume
How often people search for Pehr by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is seasonal, peaking in November and May and lowest in June.
Pehr's audience, products and channels
Social audience
- Instagram pehr 343,608
- TikTok pehrdesigns 3,042
- YouTube 147
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada, the US and the UK.
Pehr competitors
The home brands closest to Pehr: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Baby and toddler gear for mealtime, playtime and bathtime.
Rugs, bedding, and home décor for furnishing the home
British furniture, lighting and homeware for the home and garden
Bedding, duvets, pillows and towels for the home
Direct-to-consumer sofas, sectionals and armchairs made to order
Pehr vs Lalo
Pehr leads on both size and growth: Scale 45.7 against 42.8, and Momentum 52 against 35. See Lalo's page.
| August 2026 | Pehr | Lalo |
|---|---|---|
| Overall rank | #133 | #162 |
| Home rank | #43 | #55 |
| Scale (size) | 45.7 | 42.8 |
| Momentum (growth) | 52.3 | 35.4 |
| Branded search | 38 | 38 |
| Site traffic | 38 | 34 |
| Social audience | 64 | 58 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Pehr: common questions
What does Pehr sell?
Organic baby and toddler clothing, nursery decor and accessories. Known for: Organic baby & toddler clothing, Crib sheets & nursery bedding, Swaddles & sleep bags, Diaper bags & on-the-go accessories and Nursery decor & storage.
Where is Pehr from?
Pehr is based in Canada.
Where can you buy Pehr?
Pehr sells through its own online store and selected retailers. Its online store is at pehr.com.
Is Pehr's revenue growing?
We estimate Pehr's revenue is flat year on year (low confidence). Branded search is steady but site traffic is growing, so the two signals don't back each other up and confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Pehr's competitors?
Pehr's closest competitors in the Home category are Lalo, Annie Selke, Rowen & Wren and Soak&Sleep.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.