Coterie – D2C Ranking & Growth Metrics
Diapers, training pants, wipes and skincare for babies and toddlers
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Coterie is new to the index this month, entering at #128 of 522 overall and #15 of 41 in Beauty. On our estimate its revenue is flat year on year (high confidence). Branded search is steady over the past year. Its closest Beauty competitor is Topicals (#145).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big Coterie is today: #128 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Coterie's revenue growing?
We estimate Coterie's revenue is flat year on year (high confidence). Branded search and site traffic don't contradict each other, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Coterie growing?
Coterie's Momentum score is 53.1, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is growing over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Coterie
Coterie makes diapers, training pants, wipes and baby skincare, sold through a monthly subscription. The line-up includes The Diaper, The Pant for potty training, and The 360° training underwear, alongside a wipes family that ranges from a 99%-water wipe to a Flush Wipe rated safe for sewer and septic systems. Skincare items such as Soft Cream, Bun Balm and Dream Oil round out the range, along with a swimsuit and gift sets like the Newborn Starter Kit. The company describes its team as scientists and engineers who are also parents, and its products are dermatologist tested, hypoallergenic, independent lab tested and cruelty free.
Coterie competitors
The beauty brands closest to Coterie: same kind of product first, then the nearest in size. See every brand in Beauty or the full D2C brand rankings.
Skincare treatments for flare-ups like dark spots, eczema and keratosis pilaris
Minimalist makeup and skincare essentials for a simplified daily routine
Fine jewelry and engagement rings set with VRAI's own created diamonds
Clean makeup with sustainable packaging and a carbon net zero pledge
Ingredient-led skincare for face, body and hair, sold by active compound
Coterie vs Topicals
Coterie leads on both size and growth: Scale 57.0 against 55.9, and Momentum 53 against 45. See Topicals' page.
| October 2026 | Coterie | Topicals |
|---|---|---|
| Overall rank | #128 | #145 |
| Beauty rank | #15 | #16 |
| Scale (size) | 57.0 | 55.9 |
| Momentum (growth) | 53.1 | 44.7 |
| Branded search | 68 | 68 |
| Site traffic | 46 | 33 |
| Social audience | 57 | 68 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Coterie branded search volume
How often people search for Coterie by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is fairly steady through the year.
Coterie's audience, products and channels
Social audience
- Instagram coterie 195k
Also on X and Facebook.
Followers as shown on each platform, collected for the October 2026 edition.
Products
- Products in store25
- New in the last 90 days0
- Typical price33
- Price range0 – 1,476
From Coterie's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US and Canada.
Coterie: common questions
What does Coterie sell?
Diapers, training pants, wipes and skincare for babies and toddlers.
Where is Coterie from?
Coterie is based in United States.
Where can you buy Coterie?
Coterie sells through its own online store and selected retailers. Its online store is at coterie.com.
Is Coterie's revenue growing?
Our estimate is flat year on year, with high confidence. It is a direction from online signals, not a sales figure.
Who are Coterie's competitors?
Coterie's closest competitors in the Beauty category are Topicals, Merit, VRAI and Saie.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Coterie move, or the data as an export? See data & alerts.