Liewood – D2C Ranking & Growth Metrics
Danish design for babies' and children's clothing, gear and home goods
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Liewood is new to the index this month, entering at #149 of 522 overall and #60 of 142 in Apparel. On our estimate its revenue is flat year on year (low confidence). Branded search is declining sharply over the past year. Its closest Apparel competitor is Primary (#241).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big Liewood is today: #149 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Liewood's revenue growing?
We estimate Liewood's revenue is flat year on year (low confidence). Branded search and site traffic point in opposite directions, so confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Liewood growing?
Liewood's Momentum score is 45.3, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is declining sharply over the past 12 months, and declining over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Liewood
Liewood makes clothing, shoes and gear for babies and children, from outerwear and everyday basics to tableware, bags, bath products and toys. Its catalogue spans newborn essentials such as muslin cloths and babylifts through to back-to-school kit like lunch boxes and pencil cases, with separate lines for rainwear, snow and ski wear, and indoor shoes. The range also extends into children's room furnishings, nightlights and storage, covering most of a child's early years under one name.
Liewood competitors
The apparel brands closest to Liewood: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Slogan-free, color-based basics for babies and kids
Bamboo sleep bags and sleepwear for babies, kids and family pajamas
Cornwall-rooted surf and outdoor clothing, including Yulex wetsuits
Tree-planting apparel and accessories made from organic and recycled materials.
A permanent, repairable wardrobe of natural-fibre basics made in Italy and Portugal
Liewood vs Primary
Liewood leads on both size and growth: Scale 55.6 against 46.4, and Momentum 45 against 39. See Primary's page.
| October 2026 | Liewood | Primary |
|---|---|---|
| Overall rank | #149 | #241 |
| Apparel rank | #60 | #87 |
| Scale (size) | 55.6 | 46.4 |
| Momentum (growth) | 45.3 | 38.6 |
| Branded search | 61 | 36 |
| Site traffic | 39 | 48 |
| Social audience | 68 | 56 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Liewood branded search volume
How often people search for Liewood by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply; the last three months, compared with the same months a year earlier, are declining. Demand is fairly steady through the year.
Liewood's audience, products and channels
Social audience
- Instagram liewood_design 535k
Also on Pinterest and Facebook.
Followers as shown on each platform, collected for the October 2026 edition.
Products
- Products in store1,000+
- New in the last 90 days320
- Typical price50
- Price range4 – 250
From Liewood's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Germany, France, Italy and Spain.
Liewood: common questions
What does Liewood sell?
Danish design for babies' and children's clothing, gear and home goods.
Where is Liewood from?
Liewood is based in Denmark.
Where can you buy Liewood?
Liewood sells through its own online store and selected retailers. Its online store is at liewood.com.
Is Liewood's revenue growing?
Our estimate is flat year on year, with low confidence. It is a direction from online signals, not a sales figure.
Who are Liewood's competitors?
Liewood's closest competitors in the Apparel category are Primary, Kyte Baby, Finisterre and tentree.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Liewood move, or the data as an export? See data & alerts.