Lalo – D2C Ranking & Growth Metrics
Baby and toddler gear for mealtime, playtime and bathtime.
Last updated · August 2026 edition · method v1.2
Lalo ranks #162 of 312 D2C brands in the August 2026 edition and #55 of 121 in Home, up 2 places on last month. We estimate Lalo's revenue is shrinking year on year (high confidence). Branded search is declining sharply over the past year, with a seasonal peak in September and October. Among home brands selling baby and toddler gear, its closest competitor is Pehr (#133).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Lalo is today: #162 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Lalo's revenue growing?
We estimate Lalo's revenue is shrinking year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Lalo growing?
Lalo's Momentum score is 35.4, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining sharply over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Lalo
Lalo is a direct-to-consumer brand selling baby and toddler products, organised around mealtime, playtime and bathtime. Its range includes high chairs such as The Chair II and The Hook-On Chair, feeding items like bento boxes, snack cups and bibs, play equipment including play gyms, rockers and play kitchens, and bathroom essentials such as a potty, bath tub, changing pad and bath toys. Products are sold directly through the Lalo website, with items grouped by age stage and use, and many pieces designed to coordinate as sets.
Lalo branded search volume
How often people search for Lalo by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply; the last three months, compared with the same months a year earlier, are steady. Demand is seasonal, peaking in September and October and lowest in February.
Lalo's audience, products and channels
Social audience
- Instagram lalo 198,074
- TikTok lalo 14,000
- YouTube 624
Followers as shown on each platform, end of August 2026.
Products
- Products in store123
- New in the last 90 days4
- Typical priceUS$53
- Price rangeUS$0 – US$49,999
From Lalo's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada, the US and Australia.
Ecommerce stack
- Email & SMSKlaviyo, Postscript
- ReviewsYotpo
- Customer serviceGorgias
- MerchandisingRebuy
- Cross-borderGlobal-e
- PaymentsKlarna, Afterpay, Shop Pay
- TrackingGoogle Tag Manager
- AnalyticsHotjar
Tools detected on meetlalo.com; detection covers common apps and may miss some.
Lalo competitors
The home brands closest to Lalo: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Organic baby and toddler clothing, nursery decor and accessories.
Direct-to-consumer sofas, sectionals and armchairs made to order
Bedding, duvets, pillows and towels for the home
British furniture, lighting and homeware for the home and garden
British home lighting, switches, handles and bathroom fittings
Lalo vs Pehr
Pehr leads on both size and growth: Scale 45.7 against 42.8, and Momentum 52 against 35. See Pehr's page.
| August 2026 | Lalo | Pehr |
|---|---|---|
| Overall rank | #162 | #133 |
| Home rank | #55 | #43 |
| Scale (size) | 42.8 | 45.7 |
| Momentum (growth) | 35.4 | 52.3 |
| Branded search | 38 | 38 |
| Site traffic | 34 | 38 |
| Social audience | 58 | 64 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Lalo: common questions
What does Lalo sell?
Baby and toddler gear for mealtime, playtime and bathtime. Known for: The Chair II, The Play Gym, The Rocker, The 3-in-1 Potty and Play Kitchen.
Where is Lalo from?
Lalo is based in United States.
Where can you buy Lalo?
Lalo sells through its own online store and selected retailers. Its online store is at meetlalo.com.
Is Lalo's revenue growing?
We estimate Lalo's revenue is shrinking year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Lalo's competitors?
Lalo's closest competitors in the Home category are Pehr, Albany Park, Soak&Sleep and Rowen & Wren.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.