Weezie – D2C Ranking & Growth Metrics
Monogrammed luxury towels, robes and home textiles
Last updated · August 2026 edition · method v1.2
Weezie ranks #90 of 312 D2C brands in the August 2026 edition and #29 of 121 in Home, unchanged on last month. We estimate Weezie's revenue is growing year on year (high confidence). Branded search is growing strongly over the past year, with a seasonal peak in July and June. Among home brands selling monogrammed towels, its closest competitor is Soak&Sleep (#158).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Weezie is today: #90 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing fast (50 = flat).
what drives the score Is Weezie's revenue growing?
We estimate Weezie's revenue is growing year on year (high confidence). Branded search is growing strongly and site traffic is growing strongly year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Weezie growing?
Weezie's Momentum score is 82.2, which means it is growing fast (50 means flat; a brand that doubled would score about 88). Branded search is growing strongly over the past 12 months. Site traffic is growing strongly over the same 12 months. Since September 2025 it has moved from #156 to #90 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Weezie
Weezie makes monogrammed bath towels, robes and related home textiles, sold directly to consumers through its own website. The range centres on bath towels, hand towels and washcloths, alongside bathrobes, cover-ups, bath mats, shower curtains, kitchen and table linens, blankets and throws, toiletry bags and packing cubes, plus gift bundles for occasions such as weddings, housewarmings and baby showers. Products can be personalised with a choice of embroidery and piping combinations.
The brand positions itself at the luxury end of home textiles, emphasising fabric quality and finishing: bath towels and robes are made from organic long-staple cotton terry produced at a family-owned factory in Portugal, with embroidery completed and inspected by hand in Atlanta. Weezie also offers services such as a wedding and baby registry, interior design support, a custom studio, wholesale accounts and student discounts, and runs periodic collaborations and seasonal collections alongside its core bath, robe, baby and kids, travel and gifting ranges.
Weezie branded search volume
How often people search for Weezie by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing strongly. Demand is seasonal, peaking in July and June and lowest in September.
Weezie's audience, products and channels
Social audience
- Instagram weezietowels 255,269
- TikTok weezietowels 12,900
- YouTube weezietowels 84,800
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store241
- New in the last 90 days128
- Typical priceUS$98
- Price rangeUS$20 – US$8,200
From Weezie's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US and Canada.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsYotpo, Judge.me
- Customer serviceGorgias
- MerchandisingRebuy
- ReturnsLoop Returns
- PaymentsShop Pay
- AnalyticsTriple Whale
Tools detected on weezietowels.com; detection covers common apps and may miss some.
Weezie competitors
The home brands closest to Weezie: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Bedding, duvets, pillows and towels for the home
Quick-drying Supima cotton waffle bath towels and bathroom textiles.
Family-run British furniture and interiors retailer, since 1974
Indoor and outdoor plants delivered direct to customers' doors.
British home and garden furniture, lighting and accessories
Weezie vs Soak&Sleep
Weezie leads on both size and growth: Scale 51.2 against 43.2, and Momentum 82 against 49. See Soak&Sleep's page.
| August 2026 | Weezie | Soak&Sleep |
|---|---|---|
| Overall rank | #90 | #158 |
| Home rank | #29 | #53 |
| Scale (size) | 51.2 | 43.2 |
| Momentum (growth) | 82.2 | 48.9 |
| Branded search | 56 | 43 |
| Site traffic | 36 | 47 |
| Social audience | 64 | 40 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Weezie: common questions
What does Weezie sell?
Monogrammed luxury towels, robes and home textiles. Known for: Bath towels, Monogrammed embroidery, Bathrobes, Toiletry bags and Kids' towels.
Where is Weezie from?
Weezie is based in Atlanta, United States.
Where can you buy Weezie?
Weezie sells through its own online store and selected retailers. Its online store is at weezietowels.com.
Who founded Weezie?
Weezie was founded by Liz and Lindsey.
Is Weezie's revenue growing?
We estimate Weezie's revenue is growing year on year (high confidence). Branded search is growing strongly and site traffic is growing strongly year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Weezie's competitors?
Weezie's closest competitors in the Home category are Soak&Sleep, Onsen, Graham & Green and The Sill.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.