Barebones – D2C Ranking & Growth Metrics
Durable garden tools, cookware, lighting and bags for outdoor living.
Last updated · August 2026 edition · method v1.2
Barebones ranks #176 of 312 D2C brands in the August 2026 edition and #59 of 121 in Home, down 4 places on last month. We estimate Barebones' revenue is flat year on year (low confidence). Branded search is growing over the past year. Among home brands selling outdoor living goods, its closest competitor is Outer (#242).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Barebones is today: #176 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Barebones' revenue growing?
We estimate Barebones' revenue is flat year on year (low confidence). Branded search is growing but site traffic is declining, so the two signals don't back each other up and confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Barebones growing?
Barebones' Momentum score is 46.8, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #154 to #176 overall. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Barebones
Barebones designs household and outdoor goods, including garden tools, axes and hatchets, cast iron and enamelware cookware, lanterns and lighting, and wax canvas bags. The brand sells directly to consumers through its own website, positioning its products as durable, well-made items meant for long-term use rather than disposable convenience. Its range spans several categories, from cooking and dining pieces to power and light products and carry goods such as totes and travel bags.
The brand traces its origins to philanthropic work, including the development of an emergency shelter used in disaster relief and poverty-alleviation efforts, and says it continues humanitarian activities alongside its commercial operations. Barebones is a certified B Corporation, reflecting stated commitments to social and environmental accountability. Its founder, Robert Workman, previously worked on other philanthropic and social-enterprise ventures before starting Barebones, which the company describes as a return to his agricultural roots and an effort to connect people with food, nature and outdoor life.
Barebones branded search volume
How often people search for Barebones by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing. Demand is fairly steady through the year.
Barebones' audience, products and channels
Products
- Products in store176
- New in the last 90 days0
- Typical priceUS$31
- Price rangeUS$2 – US$490
From Barebones' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada and the US.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsOkendo
- Customer serviceGorgias
- PaymentsShop Pay
Tools detected on barebonesliving.com; detection covers common apps and may miss some.
Barebones competitors
The home brands closest to Barebones: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Outdoor furniture, including sofas, dining sets and fire pits
Outdoor furniture in aluminium, wicker and teak for patios and decks
Design-focused home products sold direct to consumers.
Linen bedding, home textiles and clothing for everyday use.
British home lighting, switches, handles and bathroom fittings
Barebones: common questions
What does Barebones sell?
Durable garden tools, cookware, lighting and bags for outdoor living. Known for: Garden tools, Cast iron and enamelware cookware, Lanterns and lighting, Axes and hatchets and Wax canvas bags.
Where is Barebones from?
Barebones is based in United States.
Where can you buy Barebones?
Barebones sells through its own online store and selected retailers. Its online store is at barebonesliving.com.
Who founded Barebones?
Barebones was founded by Robert Workman.
Is Barebones' revenue growing?
We estimate Barebones' revenue is flat year on year (low confidence). Branded search is growing but site traffic is declining, so the two signals don't back each other up and confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Barebones' competitors?
Barebones' closest competitors in the Home category are Outer, Yardbird, Fellow and MagicLinen.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.