Burrow – D2C Ranking & Growth Metrics
Modular, tool-free assembly furniture for the home
Last updated · August 2026 edition · method v1.2
Burrow ranks #136 of 312 D2C brands in the August 2026 edition and #46 of 121 in Home, down 4 places on last month. We estimate Burrow's revenue is shrinking year on year (high confidence). Branded search is declining sharply over the past year. Among home brands selling modular furniture, its closest competitor is Floyd (#212).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Burrow is today: #136 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining fast (50 = flat).
what drives the score Is Burrow's revenue growing?
We estimate Burrow's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining sharply year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Burrow growing?
Burrow's Momentum score is 27.0, which means it is declining fast (50 means flat; a brand that doubled would score about 88). Branded search is declining sharply over the past 12 months. Site traffic is declining sharply over the same 12 months. Since September 2025 it has moved from #112 to #136 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Burrow
Burrow is a direct-to-consumer furniture brand selling modular sofas, sectionals, and related pieces for living rooms, bedrooms, dining areas, home offices, and outdoor spaces. Its furniture is designed around tool-free assembly, with collections such as Nomad, Range, Shift, and Mercer offering configurable seating alongside storage, media consoles, desks, and rugs. The range is aimed at people furnishing homes who want pieces that are easy to move, reconfigure, or expand over time.
The brand sells primarily through its own website, where products are organised by room and by category, with in-stock items available for quicker shipping. Burrow also offers financing options through third-party providers, allowing customers to pay for larger purchases in instalments. Periodic sales, including warehouse clearance and seasonal discounts, are used alongside free fabric swatches and physical showrooms to support online purchasing decisions. The catalogue spans seating, storage, dining, bedroom, office, and outdoor furniture, positioning Burrow as a broad home furniture brand built around modularity and straightforward assembly.
Burrow branded search volume
How often people search for Burrow by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply. Demand is fairly steady through the year.
Burrow's audience, products and channels
Social audience
- Instagram burrow 174,476
- TikTok burrow 3,570
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store523
- New in the last 90 days24
- Typical price1,936
- Price range1 – 7,860
From Burrow's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US and Canada.
Burrow competitors
The home brands closest to Burrow: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Modular bed frames, seating and storage furniture systems
Made-to-order modular shelving, wardrobes and sofas for the home.
Direct-to-consumer furniture for living, dining and sleeping spaces
Handcrafted-to-order furniture for living, dining and bedroom spaces
British furniture, lighting and homeware for the home and garden
Burrow vs Floyd
Burrow is the bigger brand (Scale 45.7 against 36.0), while Floyd is growing faster (Momentum 37 against 27). See Floyd's page.
| August 2026 | Burrow | Floyd |
|---|---|---|
| Overall rank | #136 | #212 |
| Home rank | #46 | #73 |
| Scale (size) | 45.7 | 36.0 |
| Momentum (growth) | 27.0 | 37.4 |
| Branded search | 34 | 25 |
| Site traffic | 48 | 29 |
| Social audience | 56 | 57 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Burrow: common questions
What does Burrow sell?
Modular, tool-free assembly furniture for the home. Known for: Modular sofas and sectionals, Sleeper sofas, Media consoles, Standing desks and Outdoor seating.
Where is Burrow from?
Burrow is based in United States.
Where can you buy Burrow?
Burrow sells through its own online store and selected retailers. Its online store is at burrow.com.
Is Burrow's revenue growing?
We estimate Burrow's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining sharply year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Burrow's competitors?
Burrow's closest competitors in the Home category are Floyd, Tylko, Sixpenny and Maiden Home.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.