Floyd – D2C Ranking & Growth Metrics
Modular bed frames, seating and storage furniture systems
Last updated · August 2026 edition · method v1.2
Floyd ranks #212 of 312 D2C brands in the August 2026 edition and #73 of 121 in Home, up 4 places on last month. We estimate Floyd's revenue is shrinking year on year (high confidence). Branded search is declining over the past year. Among home brands selling modular furniture, its closest competitor is Burrow (#136).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Floyd is today: #212 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Floyd's revenue growing?
We estimate Floyd's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Floyd growing?
Floyd's Momentum score is 37.4, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months, and declining sharply over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #175 to #212 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Floyd
Floyd designs modular furniture for the home, including bed frames, sectional seating, storage systems and tables, built around a shared set of interchangeable components such as the Floyd Leg and The Block. The approach allows pieces to be reconfigured, expanded or added to over time rather than replaced, with products such as the Bed System and modular seating designed to adapt as a household's needs change.
The brand is positioned around durability and longevity, describing its furniture as designed to grow with the owner and last for years. Floyd sells directly to consumers through its own website, offering fabric swatches, a membership programme with discounts on sitewide purchases and bundles, as well as trade and contract sales for business customers. The range spans bed frames, sofas and lounge chairs, shelving and storage units, and tables and benches, all designed to work together as part of a single modular system.
Floyd branded search volume
How often people search for Floyd by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are declining sharply. Demand is fairly steady through the year.
Floyd's audience, products and channels
Social audience
- Instagram floyddetroit 193,573
Also on Pinterest, X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store162
- New in the last 90 days11
- Typical price1,870
- Price range1 – 8,848
From Floyd's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in Australia, Canada and the US.
Floyd competitors
The home brands closest to Floyd: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Modular, tool-free assembly furniture for the home
Made-to-order modular shelving, wardrobes and sofas for the home.
Outdoor furniture, including sofas, dining sets and fire pits
Sustainable, made-to-order sofas and furniture shipped flat for home assembly.
British furniture, lighting and homeware for the home and garden
Floyd vs Burrow
Burrow is the bigger brand (Scale 45.7 against 36.0), while Floyd is growing faster (Momentum 37 against 27). See Burrow's page.
| August 2026 | Floyd | Burrow |
|---|---|---|
| Overall rank | #212 | #136 |
| Home rank | #73 | #46 |
| Scale (size) | 36.0 | 45.7 |
| Momentum (growth) | 37.4 | 27.0 |
| Branded search | 25 | 34 |
| Site traffic | 29 | 48 |
| Social audience | 57 | 56 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Floyd: common questions
What does Floyd sell?
Modular bed frames, seating and storage furniture systems. Known for: Bed System, Modular Seating, Storage Systems, The Floyd Leg and Tables & Benches.
Where is Floyd from?
Floyd is based in Detroit, United States.
Where can you buy Floyd?
Floyd sells through its own online store. Its online store is at floydhome.com.
When was Floyd founded?
Floyd was founded in 2013.
Is Floyd's revenue growing?
We estimate Floyd's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Floyd's competitors?
Floyd's closest competitors in the Home category are Burrow, Tylko, Outer and Sabai.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.