Thuma – D2C Ranking & Growth Metrics
Minimalist bedroom and living room furniture, from beds to sofas
Last updated · August 2026 edition · method v1.2
Thuma ranks #35 of 312 D2C brands in the August 2026 edition and #13 of 121 in Home, down 1 place on last month. We estimate Thuma's revenue is shrinking year on year (high confidence). Branded search is declining over the past year. Among home brands selling bedroom furniture, its closest competitor is Rove Concepts (#30).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Thuma is today: #35 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Thuma's revenue growing?
We estimate Thuma's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining sharply year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Thuma growing?
Thuma's Momentum score is 33.6, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months. Site traffic is declining sharply over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Thuma
Thuma designs furniture and home goods for the bedroom and living room, including beds, mattresses, dressers, nightstands, sofas, sectionals, coffee tables and bedding. The product range emphasises simple forms, solid wood construction and modular systems such as the Nest storage range, aimed at people furnishing a home in a pared-back, contemporary style. The brand is based in San Francisco, California.
Thuma branded search volume
How often people search for Thuma by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining. Demand is fairly steady through the year.
Thuma's audience, products and channels
Social audience
- Instagram thuma.co 303,643
- YouTube thuma_official 2,890
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store250
- New in the last 90 days61
- Typical priceUS$1,345
- Price rangeUS$9 – US$10,460
From Thuma's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Canada and Australia.
Ecommerce stack
- ReviewsYotpo
- TrackingGoogle Tag Manager
Tools detected on thuma.co; detection covers common apps and may miss some.
Thuma competitors
The home brands closest to Thuma: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Modern furniture for living, dining, bedroom and outdoor spaces
Furniture and home decor for styled interiors and outdoor living.
Modular foam play couches and furniture for children
Made-to-order modular shelving, wardrobes and sofas for the home.
Home goods sold direct to consumers from France.
Thuma vs Rove Concepts
Rove Concepts leads on both size and growth: Scale 62.4 against 61.1, and Momentum 34 against 34. See Rove Concepts' page.
| August 2026 | Thuma | Rove Concepts |
|---|---|---|
| Overall rank | #35 | #30 |
| Home rank | #13 | #12 |
| Scale (size) | 61.1 | 62.4 |
| Momentum (growth) | 33.6 | 34.3 |
| Branded search | 65 | 59 |
| Site traffic | 56 | 65 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Thuma: common questions
What does Thuma sell?
Minimalist bedroom and living room furniture, from beds to sofas. Known for: Classic Bed, Essential Bed, Nest Dresser, Sectionals & Sofas and Turkish Cotton Towels.
Where is Thuma from?
Thuma is based in San Francisco, United States.
Where can you buy Thuma?
Thuma sells through its own online store and selected retailers. Its online store is at thuma.co.
Is Thuma's revenue growing?
We estimate Thuma's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining sharply year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Thuma's competitors?
Thuma's closest competitors in the Home category are Rove Concepts, McGee & Co., Nugget and Tylko.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.