P.F. Candle Co. – D2C Ranking & Growth Metrics
Los Angeles-made candles, incense and home fragrance products
Last updated · August 2026 edition · method v1.2
P.F. Candle Co. ranks #192 of 312 D2C brands in the August 2026 edition and #65 of 121 in Home, up 2 places on last month. We estimate P.F. Candle Co.'s revenue is flat year on year (low confidence). Branded search is declining over the past year, with a seasonal peak in November and December. Among home brands selling home fragrance, its closest competitor is Dusen Dusen (#190).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big P.F. Candle Co. is today: #192 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is P.F. Candle Co.'s revenue growing?
We estimate P.F. Candle Co.'s revenue is flat year on year (low confidence). Branded search is steady but site traffic is growing, so the two signals don't back each other up and confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is P.F. Candle Co. growing?
P.F. Candle Co.'s Momentum score is 47.2, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is growing over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About P.F. Candle Co.
P.F. Candle Co. is a Los Angeles-based home fragrance brand that makes candles, incense, reed diffusers, room and linen sprays, and air fresheners. It was founded in 2008 as a one-woman Etsy shop and is now independently owned and operated by wife-and-husband team Kristen Pumphrey and Thomas Neuberger, with products made in-house at a California factory using domestically grown soy wax and phthalate-free fragrance oils. The brand positions itself around accessible, high-quality everyday fragrance, offering signature scents such as Teakwood & Tobacco, Amber & Moss and Golden Coast alongside limited-edition and seasonal collections.
P.F. Candle Co. sells direct to consumers through its own website, organised by product type, scent and collection, including a dedicated premium HI-FI line and curated bundles and gift sets. It also supplies retailers through wholesale channels, including Faire, and operates physical store locations. The brand emphasises simple packaging, non-irritating formulations, and manufacturing within the United States.
P.F. Candle Co. branded search volume
How often people search for P.F. Candle Co. by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are steady. Demand is seasonal, peaking in November and December and lowest in June.
P.F. Candle Co.'s audience, products and channels
Social audience
- Instagram pfcandleco 163,604
- TikTok pfcandleco 11,900
Also on Pinterest, X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store87
- New in the last 90 days4
- Typical price25
- Price range10 – 211
From P.F. Candle Co.'s own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada and the US.
P.F. Candle Co. competitors
The home brands closest to P.F. Candle Co.: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Brooklyn-based textiles and home goods with bold, original prints
Colorful, bohemian home decor and lifestyle brand by Justina Blakeney
British home lighting, switches, handles and bathroom fittings
Refillable, low-plastic laundry and cleaning products sold by subscription
Canadian maker of ceramic dinnerware, glassware, rugs and home decor
P.F. Candle Co. vs Dusen Dusen
Dusen Dusen is the bigger brand (Scale 38.8 against 38.4), while P.F. Candle Co. is growing faster (Momentum 47 against 42). See Dusen Dusen's page.
| August 2026 | P.F. Candle Co. | Dusen Dusen |
|---|---|---|
| Overall rank | #192 | #190 |
| Home rank | #65 | #63 |
| Scale (size) | 38.4 | 38.8 |
| Momentum (growth) | 47.2 | 42.1 |
| Branded search | 35 | 33 |
| Site traffic | 26 | 24 |
| Social audience | 56 | 62 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
P.F. Candle Co.: common questions
What does P.F. Candle Co. sell?
Los Angeles-made candles, incense and home fragrance products. Known for: Teakwood & Tobacco candle, Amber & Moss candle, Golden Coast candle, Incense sticks and HI-FI premium candle line.
Where is P.F. Candle Co. from?
P.F. Candle Co. is based in Los Angeles, United States.
Where can you buy P.F. Candle Co.?
P.F. Candle Co. sells through its own online store and selected retailers. Its online store is at pfcandleco.com.
When was P.F. Candle Co. founded?
P.F. Candle Co. was founded in 2008.
Who founded P.F. Candle Co.?
P.F. Candle Co. was founded by Kristen Pumphrey and Thomas Neuberger.
Is P.F. Candle Co.'s revenue growing?
We estimate P.F. Candle Co.'s revenue is flat year on year (low confidence). Branded search is steady but site traffic is growing, so the two signals don't back each other up and confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are P.F. Candle Co.'s competitors?
P.F. Candle Co.'s closest competitors in the Home category are Dusen Dusen, Jungalow, Dowsing & Reynolds and smol.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.