Homesick – D2C Ranking & Growth Metrics
Nostalgia-themed scented candles and home fragrance inspired by places and memories
Last updated · August 2026 edition · method v1.2
Homesick ranks #200 of 312 D2C brands in the August 2026 edition and #68 of 121 in Home, down 8 places on last month. We estimate Homesick's revenue is flat year on year (high confidence). Branded search is declining sharply over the past year, with a seasonal peak in December and November. Among home brands selling scented candles, its closest competitor is Brooklyn Candle Studio (#248).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Homesick is today: #200 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Homesick's revenue growing?
We estimate Homesick's revenue is flat year on year (high confidence). Branded search is growing and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Homesick growing?
Homesick's Momentum score is 40.6, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining sharply over the past 12 months, and growing over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #179 to #200 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Homesick
Homesick is a fragrance and lifestyle brand founded in 2016, selling scented candles, car fresheners, linen and room sprays, and related accessories. Its products are designed to evoke specific places, memories and moments, with scents representing US states, cities, countries, occasions and life events, alongside collaborations with entertainment and consumer brands such as Harry Potter, Friends, Seinfeld and OLIPOP. The range has grown to include close to 200 products.
The brand sells directly to consumers through its own website, describing a development process that involves speaking with local communities to capture authentic, place-based scents. Homesick candles are made in small batches using a natural soy wax blend, organic cotton wicks and essential oils, and are positioned as cruelty-free and free from lead, plastics, parabens, phthalates and synthetic dyes. The brand targets shoppers seeking nostalgic, personalised home fragrance as gifts or for themselves, often tied to particular memories, places or celebrations.
Homesick branded search volume
How often people search for Homesick by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply; the last three months, compared with the same months a year earlier, are growing. Demand is seasonal, peaking in December and November and lowest in July.
Homesick's audience, products and channels
Social audience
- Instagram homesick 132,768
- TikTok homesick 38,800
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store242
- New in the last 90 days15
- Typical priceUS$30
- Price rangeUS$2 – US$55
From Homesick's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US.
Ecommerce stack
- Email & SMSKlaviyo
Tools detected on homesick.com; detection covers common apps and may miss some.
Homesick competitors
The home brands closest to Homesick: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Scented candles and home fragrance products including diffusers and room sprays.
Scented candles and home fragrance sold direct to consumer
British-made leather and fabric sofas, sofa beds, and beds for the home.
Soft-fabric bedding and loungewear for the home
Handcrafted wool, jute and silk rugs for homes and trade clients
Homesick vs Brooklyn Candle Studio
Homesick is the bigger brand (Scale 37.5 against 30.9), while Brooklyn Candle Studio is growing faster (Momentum 45 against 41). See Brooklyn Candle Studio's page.
| August 2026 | Homesick | Brooklyn Candle Studio |
|---|---|---|
| Overall rank | #200 | #248 |
| Home rank | #68 | #89 |
| Scale (size) | 37.5 | 30.9 |
| Momentum (growth) | 40.6 | 45.3 |
| Branded search | 28 | 23 |
| Site traffic | 31 | 23 |
| Social audience | 56 | 49 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Homesick: common questions
What does Homesick sell?
Nostalgia-themed scented candles and home fragrance inspired by places and memories. Known for: Location-themed candles, Car fresheners, Linen & room sprays, Entertainment brand collaborations and Moments & celebrations candles.
Where is Homesick from?
Homesick is based in United States.
Where can you buy Homesick?
Homesick sells through its own online store and selected retailers. Its online store is at homesick.com.
When was Homesick founded?
Homesick was founded in 2016.
Is Homesick's revenue growing?
We estimate Homesick's revenue is flat year on year (high confidence). Branded search is growing and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Homesick's competitors?
Homesick's closest competitors in the Home category are Brooklyn Candle Studio, Otherland, Darlings of Chelsea and Sunday Citizen.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.