Keap – D2C Ranking & Growth Metrics
Natural, plant-based luxury candles made in Kingston, New York.
Last updated · August 2026 edition · method v1.2
Keap ranks #312 of 312 D2C brands in the August 2026 edition and #2 of 2 in Beauty, unchanged on last month. We estimate Keap's revenue is flat year on year (medium confidence). Branded search is growing over the past year, with a seasonal peak in November and December. Among beauty brands selling natural luxury candles, its closest competitor is Pura (#178).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Keap is today: #312 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Keap's revenue growing?
We estimate Keap's revenue is flat year on year (medium confidence). Only one of the two signals is available for Keap, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Keap growing?
Keap has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is growing over the past 12 months, and steady over the last three months compared with the same months a year earlier. Its size score is driven most by site traffic, with branded search demand relatively weakest.
About Keap
Keap makes natural luxury candles, produced using plant-based, biodegradable fragrance and all-natural coconut wax. The brand offers a small, focused range of year-round scents, including Wood Cabin and Wild Figs, alongside a Seasonal Scent that changes monthly and is available first to subscribers. Candles are poured at the brand's own studio in Kingston, New York, and packaged using plastic-free, low-waste materials, with reusable glass tumblers designed to be easy to repurpose.
The brand is positioned around craftsmanship, sustainability and restraint, working with a master perfumer and emphasising quality over product range. Keap sells directly to consumers through its own website, including one-off purchases, a try-first option, and a candle subscription that gives access to seasonal scents. It also offers wholesale and hospitality programmes for business customers. Rather than using social media, Keap communicates with customers mainly through a newsletter and in-person events, and shares background on its process and sustainability efforts through its blog.
Keap branded search volume
How often people search for Keap by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing; the last three months, compared with the same months a year earlier, are steady. Demand is seasonal, peaking in November and December and lowest in June.
Keap's audience, products and channels
Products
- Products in store26
- New in the last 90 days1
- Typical price99
- Price range16 – 570
From Keap's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Keap competitors
The beauty brands closest to Keap: same kind of product first, then the nearest in size. See every brand in Beauty or the full D2C brand rankings.
Keap: common questions
What does Keap sell?
Natural, plant-based luxury candles made in Kingston, New York. Known for: Wood Cabin candle, Wild Figs candle, Timur Moon candle, Seasonal Scent subscription and Reusable glass tumblers.
Where is Keap from?
Keap is based in Kingston, NY, United States.
Where can you buy Keap?
Keap sells through its own online store and selected retailers. Its online store is at keapcandles.com.
When was Keap founded?
Keap was founded in 2015.
Is Keap's revenue growing?
We estimate Keap's revenue is flat year on year (medium confidence). Only one of the two signals is available for Keap, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Keap's competitors?
Keap's closest competitors in the Beauty category are Pura.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.