Otherland – D2C Ranking & Growth Metrics
Scented candles and home fragrance sold direct to consumer
Last updated · August 2026 edition · method v1.2
Otherland ranks #285 of 312 D2C brands in the August 2026 edition and #111 of 121 in Home, down 1 place on last month. We estimate Otherland's revenue is flat year on year (medium confidence). Branded search is growing over the past year, with a seasonal peak in November and December. Among home brands selling scented candles, its closest competitor is Brooklyn Candle Studio (#248).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Otherland is today: #285 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Otherland's revenue growing?
We estimate Otherland's revenue is flat year on year (medium confidence). Otherland's branded search volume is small, so the signal is noisier and confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Otherland growing?
Otherland has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is growing over the past 12 months, and declining over the last three months compared with the same months a year earlier. Site traffic is growing over the same 12 months. Since September 2025 it has moved from #246 to #285 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Otherland
Otherland makes scented candles sold directly to consumers through its own website. The range includes single wick and three wick candles in a variety of fragrance families such as fresh, woody, floral, spicy, fruity and gourmand, along with curated bundles, a build-your-own-bundle option and a scent quiz to help shoppers choose. The brand also offers a collaboration line with Pura, including compatible refills for Pura's smart diffuser devices.
The brand positions its candles as design-led objects as much as functional home fragrance, describing them as perfumer crafted and art inspired, meant to suit different moods or spaces. Candles are hand-poured and formulated without parabens, sulfates, phthalates or synthetic dyes, and are described as cruelty free. Otherland sells primarily online, with free ground shipping offered above a minimum order value, and supplements its core candle range with seasonal sales, outlet items and gift options.
Otherland branded search volume
How often people search for Otherland by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing; the last three months, compared with the same months a year earlier, are declining. Demand is seasonal, peaking in November and December and lowest in June.
Otherland's audience, products and channels
Social audience
- Instagram otherlandco 83,649
- TikTok otherland 29,200
- YouTube OtherlandCo 60
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store52
- New in the last 90 days0
- Typical price20
- Price range18 – 120
From Otherland's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US.
Otherland competitors
The home brands closest to Otherland: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Scented candles and home fragrance products including diffusers and room sprays.
Nostalgia-themed scented candles and home fragrance inspired by places and memories
French home decoration brand selling furniture, lighting, textiles and tableware
Quick-drying Supima cotton waffle bath towels and bathroom textiles.
Spun iron cookware made in Shropshire, England.
Otherland: common questions
What does Otherland sell?
Scented candles and home fragrance sold direct to consumer. Known for: Single wick candles, Three wick candles, Otherland x Pura collaboration, Pura refills and Curated candle bundles.
Where is Otherland from?
Otherland is based in United States.
Where can you buy Otherland?
Otherland sells through its own online store and selected retailers. Its online store is at otherland.com.
Is Otherland's revenue growing?
We estimate Otherland's revenue is flat year on year (medium confidence). Otherland's branded search volume is small, so the signal is noisier and confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Otherland's competitors?
Otherland's closest competitors in the Home category are Brooklyn Candle Studio, Homesick, Caravane and Onsen.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.