Brooklyn Candle Studio – D2C Ranking & Growth Metrics
Scented candles and home fragrance products including diffusers and room sprays.
Last updated · August 2026 edition · method v1.2
Brooklyn Candle Studio ranks #248 of 312 D2C brands in the August 2026 edition and #89 of 121 in Home, down 3 places on last month. We estimate Brooklyn Candle Studio's revenue is flat year on year (high confidence). Branded search is declining over the past year, with a seasonal peak in December and November. Among home brands selling scented candles, its closest competitor is Homesick (#200).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Brooklyn Candle Studio is today: #248 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Brooklyn Candle Studio's revenue growing?
We estimate Brooklyn Candle Studio's revenue is flat year on year (high confidence). Branded search is declining and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Brooklyn Candle Studio growing?
Brooklyn Candle Studio's Momentum score is 45.3, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #212 to #248 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Brooklyn Candle Studio
Brooklyn Candle Studio makes scented candles and home fragrance products, including reed diffusers, room sprays, and hand and body wash. The range spans classic two-wick candles, jar candles, XL three-wick candles and travel-sized candles, organised into scent families such as citrus, floral, fruity, gourmand, green, spicy and woody, alongside seasonal and limited-edition collections like Cabin and Italian Coast. The brand targets shoppers looking for home fragrance gifts and everyday decor, offering build-your-own discovery sets and bundles across candles, diffusers and sprays.
The brand sells directly to consumers online, with products organised by format, collection and scent. It also offers subscription options, including a Candle of the Month club and a deluxe tier, alongside one-off purchases and gift sets. Products are positioned as gifting and lifestyle items, with an emphasis on scent variety and seasonal releases rather than a single signature product.
Brooklyn Candle Studio branded search volume
How often people search for Brooklyn Candle Studio by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining. Demand is seasonal, peaking in December and November and lowest in June.
Brooklyn Candle Studio's audience, products and channels
Social audience
- Instagram brooklyncandlestudio 86,739
- TikTok brooklyncandlestudio 5,437
Also on Pinterest, X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store191
- New in the last 90 days18
- Typical priceUS$41
- Price rangeUS$5 – US$487
From Brooklyn Candle Studio's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US.
Ecommerce stack
- Email & SMSKlaviyo, Attentive
- SubscriptionsRecharge
- ReviewsYotpo, Judge.me
- Customer serviceGorgias
- PaymentsShop Pay
- TrackingGoogle Tag Manager
- AnalyticsTriple Whale
Tools detected on brooklyncandlestudio.com; detection covers common apps and may miss some.
Brooklyn Candle Studio competitors
The home brands closest to Brooklyn Candle Studio: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Nostalgia-themed scented candles and home fragrance inspired by places and memories
Scented candles and home fragrance sold direct to consumer
Home decor and linen bedding for bed, bath, dining and kitchen.
Sustainable, made-to-order sofas and furniture shipped flat for home assembly.
Performance bedding and sleepwear made from cooling, sustainable fabrics.
Brooklyn Candle Studio vs Homesick
Homesick is the bigger brand (Scale 37.5 against 30.9), while Brooklyn Candle Studio is growing faster (Momentum 45 against 41). See Homesick's page.
| August 2026 | Brooklyn Candle Studio | Homesick |
|---|---|---|
| Overall rank | #248 | #200 |
| Home rank | #89 | #68 |
| Scale (size) | 30.9 | 37.5 |
| Momentum (growth) | 45.3 | 40.6 |
| Branded search | 23 | 28 |
| Site traffic | 23 | 31 |
| Social audience | 49 | 56 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Brooklyn Candle Studio: common questions
What does Brooklyn Candle Studio sell?
Scented candles and home fragrance products including diffusers and room sprays. Known for: Classic 2-Wick Candles, Travel Candles, Reed Diffusers, Room Sprays and Candle of the Month Club.
Where is Brooklyn Candle Studio from?
Brooklyn Candle Studio is based in Brooklyn, United States.
Where can you buy Brooklyn Candle Studio?
Brooklyn Candle Studio sells through its own online store and selected retailers. Its online store is at brooklyncandlestudio.com.
Is Brooklyn Candle Studio's revenue growing?
We estimate Brooklyn Candle Studio's revenue is flat year on year (high confidence). Branded search is declining and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Brooklyn Candle Studio's competitors?
Brooklyn Candle Studio's closest competitors in the Home category are Homesick, Otherland, Hawkins New York and Sabai.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.