Maison Louis Marie – D2C Ranking & Growth Metrics
Perfumes, candles and body care built on botanical scent traditions.
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Maison Louis Marie is new to the index this month, entering at #271 of 522 overall and #26 of 41 in Beauty. On our estimate its revenue is flat year on year (high confidence). Branded search is declining over the past year. Its closest Beauty competitor is Pura (#333).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, high confidence; close to flat. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big Maison Louis Marie is today: #271 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Maison Louis Marie's revenue growing?
We estimate Maison Louis Marie's revenue is flat year on year (high confidence). Branded search and site traffic don't contradict each other, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Maison Louis Marie growing?
Maison Louis Marie's Momentum score is 54.1, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is growing over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Maison Louis Marie
Maison Louis Marie makes perfumes, scented candles, body oils and home fragrance pieces, describing its scents as rooted in botanical traditions. The catalogue carries that idea from personal fragrance into body care and home decor, with gift sets and wrapping options built around the same scent lines rather than separate collections. The product list stays tight: fragrance, candles, oils and the packaging to give them as gifts, with botanicals as the common thread across formats.
Maison Louis Marie competitors
The beauty brands closest to Maison Louis Marie: same kind of product first, then the nearest in size. See every brand in Beauty or the full D2C brand rankings.
Smart home and car fragrance diffusers with an app-controlled scent library
Vegan eau de parfums, body mists and fragrance oils from Brooklyn
Ingredient-led body, hair and deodorant care for everyday use
Plant-based, clinically tested serums, face oils and moisturizers.
Haircare formulas and tools built around wash-day and air-dry routines
Maison Louis Marie vs Pura
Maison Louis Marie leads on both size and growth: Scale 45.0 against 40.5, and Momentum 54 against 33. See Pura's page.
| October 2026 | Maison Louis Marie | Pura |
|---|---|---|
| Overall rank | #271 | #333 |
| Beauty rank | #26 | #30 |
| Scale (size) | 45.0 | 40.5 |
| Momentum (growth) | 54.1 | 32.6 |
| Branded search | 48 | 58 |
| Site traffic | 35 | 1 |
| Social audience | 54 | 66 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Maison Louis Marie branded search volume
How often people search for Maison Louis Marie by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are steady. Demand is fairly steady through the year.
Maison Louis Marie's audience, products and channels
Social audience
- Instagram maisonlouismarie 106k
- TikTok maisonlouismarie 37k
Followers as shown on each platform, collected for the October 2026 edition.
Products
- Products in store143
- New in the last 90 days7
- Typical price40
- Price range5 – 500
From Maison Louis Marie's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Canada and the UK.
Maison Louis Marie: common questions
What does Maison Louis Marie sell?
Perfumes, candles and body care built on botanical scent traditions.
Where is Maison Louis Marie from?
Maison Louis Marie is based in United States.
Where can you buy Maison Louis Marie?
Maison Louis Marie sells through its own online store and selected retailers. Its online store is at maisonlouismarie.com.
Is Maison Louis Marie's revenue growing?
Our estimate is flat year on year, with high confidence. It is a direction from online signals, not a sales figure.
Who are Maison Louis Marie's competitors?
Maison Louis Marie's closest competitors in the Beauty category are Pura, Ellis Brooklyn, Nécessaire and True Botanicals.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Maison Louis Marie move, or the data as an export? See data & alerts.