Snowe – D2C Ranking & Growth Metrics
Home essentials spanning bedding, bath, tableware and decor.
Last updated · August 2026 edition · method v1.2
Snowe ranks #281 of 312 D2C brands in the August 2026 edition and #109 of 121 in Home, up 1 place on last month. We estimate Snowe's revenue is flat year on year (low confidence). Branded search is growing over the past year. Among home brands selling home essentials, its closest competitor is Caravane (#282).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Snowe is today: #281 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Snowe's revenue growing?
We estimate Snowe's revenue is flat year on year (low confidence). Branded search is growing strongly but site traffic is declining sharply, so the two signals don't back each other up and confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Snowe growing?
Snowe has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is growing over the past 12 months, and growing strongly over the last three months compared with the same months a year earlier. Site traffic is declining sharply over the same 12 months. Since September 2025 it has moved from #258 to #281 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Snowe
Snowe sells home essentials across four categories: sleep, bathe, eat and decor. Its range includes sheets, pillowcases, comforters, duvets and throws for the bedroom; towels, robes and bath accessories; flatware, serveware and dinnerware for the table; and decorative accents, candles and throw blankets for the home. Products are offered in a range of materials, such as percale, sateen and linen for bedding, and stainless steel, porcelain, resin, marble and wood for tableware.
Snowe branded search volume
How often people search for Snowe by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing; the last three months, compared with the same months a year earlier, are growing strongly. Demand is fairly steady through the year.
Snowe's audience, products and channels
Social audience
- Instagram snowehome 45,720
Also on Pinterest, X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store70
- New in the last 90 days0
- Typical priceUS$90
- Price rangeUS$7 – US$500
From Snowe's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsYotpo, Judge.me
- PaymentsKlarna
Tools detected on snowehome.com; detection covers common apps and may miss some.
Snowe competitors
The home brands closest to Snowe: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
French home decoration brand selling furniture, lighting, textiles and tableware
Home textiles brand selling bed, bath, beach and tabletop collections.
Home decor and linen bedding for bed, bath, dining and kitchen.
Natural home diffusers, humidifiers, and scents for air care.
Home baking tools, from proofers to bannetons and bread steels
Snowe: common questions
What does Snowe sell?
Home essentials spanning bedding, bath, tableware and decor. Known for: Sheets and pillowcases, Towels and robes, Flatware and dinnerware, Comforters and duvets and Decorative accents.
Where is Snowe from?
Snowe is based in United States.
Where can you buy Snowe?
Snowe sells through its own online store and selected retailers. Its online store is at snowehome.com.
Is Snowe's revenue growing?
We estimate Snowe's revenue is flat year on year (low confidence). Branded search is growing strongly but site traffic is declining sharply, so the two signals don't back each other up and confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Snowe's competitors?
Snowe's closest competitors in the Home category are Caravane, Kassatex, Hawkins New York and Vitruvi.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.