Riley Home – D2C Ranking & Growth Metrics
Direct-to-consumer bedding and bath textiles, including sheets, towels and robes.
Last updated · August 2026 edition · method v1.2
Riley Home ranks #258 of 312 D2C brands in the August 2026 edition and #97 of 121 in Home, unchanged on last month. We estimate Riley Home's revenue is growing year on year (medium confidence). Branded search is growing over the past year, with a seasonal peak in November and December. Among home brands selling bedding and bath, its closest competitor is Buffy (#264).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Riley Home is today: #258 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Riley Home's revenue growing?
We estimate Riley Home's revenue is growing year on year (medium confidence). Riley Home's branded search volume is small, so the signal is noisier and confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Riley Home growing?
Riley Home has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is growing over the past 12 months, and growing strongly over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #234 to #258 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Riley Home
Riley Home is a direct-to-consumer bedding and bath brand based in the United States, selling sheets, duvet covers, comforters, towels, robes, coverlets, throws and bath rugs. Its products are made through partnerships with textile mills in Portugal and other manufacturers in Europe and the US, with the brand stating it works with fourth-generation family-owned mills. Collections span materials and weaves such as percale, sateen, organic cotton, linen, cotton cashmere, brushed cotton and a four-layer construction, alongside a baby and kids line.
The brand positions itself as an accessible alternative to traditional luxury bedding, aiming to offer quality textiles at lower price points by working directly with manufacturers rather than through intermediaries. Riley Home sells primarily through its own website, offering bundles that combine bedding and bath items, pre-made and build-your-own bundle options, a rewards programme and seasonal sales across its sheet, towel, robe and coverlet ranges.
Riley Home branded search volume
How often people search for Riley Home by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing; the last three months, compared with the same months a year earlier, are growing strongly. Demand is seasonal, peaking in November and December and lowest in September.
Riley Home's audience, products and channels
Social audience
- Instagram riley.home 329,416
Also on Pinterest, X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store120
- New in the last 90 days7
- Typical priceUS$185
- Price rangeUS$12 – US$1,100
From Riley Home's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsJudge.me
- Customer serviceGorgias
- MerchandisingRebuy
- TrackingGoogle Tag Manager
- AnalyticsTriple Whale
Tools detected on rileyhome.com; detection covers common apps and may miss some.
Riley Home competitors
The home brands closest to Riley Home: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Bedding and home textiles made from eucalyptus, linen and cotton.
Online mattresses, beds and bedding for UK shoppers
Bedding, duvets, pillows and towels for the home
British direct-to-consumer mattresses, beds and bedding brand.
Mattresses, bedroom furniture and bedding for better sleep
Riley Home: common questions
What does Riley Home sell?
Direct-to-consumer bedding and bath textiles, including sheets, towels and robes. Known for: Percale sheet sets, Four Layer towels and robes, Spa and plush towel collections, Textured cotton coverlets and Bedding and bath bundles.
Where is Riley Home from?
Riley Home is based in United States.
Where can you buy Riley Home?
Riley Home sells through its own online store and selected retailers. Its online store is at rileyhome.com.
Is Riley Home's revenue growing?
We estimate Riley Home's revenue is growing year on year (medium confidence). Riley Home's branded search volume is small, so the signal is noisier and confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Riley Home's competitors?
Riley Home's closest competitors in the Home category are Buffy, Eve Sleep, Soak&Sleep and Simba Sleep.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.