Poster Store – D2C Ranking & Growth Metrics
Posters, canvas prints and frames for decorating the home
Last updated · August 2026 edition · method v1.2
Poster Store ranks #68 of 312 D2C brands in the August 2026 edition and #23 of 121 in Home, unchanged on last month. We estimate Poster Store's revenue is shrinking year on year (medium confidence). Branded search is declining sharply over the past year, with a seasonal peak in November and January. Among home brands selling posters and wall art, its closest competitor is Desenio (#9).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Poster Store is today: #68 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Poster Store's revenue growing?
We estimate Poster Store's revenue is shrinking year on year (medium confidence). Poster Store sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Poster Store growing?
Poster Store's Momentum score is 39.5, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining sharply over the past 12 months. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Poster Store
Poster Store sells wall art for the home, including posters, canvas prints, frames and accessories. The range covers a wide variety of styles and subjects, such as photography, nature, botanical, bohemian and black-and-white design, as well as work by named artists including William Morris, Claude Monet and Elsa Beskow. Products are organised by room, including kitchen, bedroom, living room, home office, bathroom and kids' room, and by size, allowing customers to assemble gallery walls or single statement pieces.
Poster Store branded search volume
How often people search for Poster Store by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply. Demand is seasonal, peaking in November and January and lowest in June.
Poster Store's audience, products and channels
Social audience
- Instagram posterstore 972,695
- TikTok posterstore 5,520
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia and the US.
Poster Store competitors
The home brands closest to Poster Store: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Affordable wall art, posters, canvas prints and frames from Stockholm
British direct-to-consumer mattresses, beds and bedding brand.
British sofas, beds and furniture for the home.
Indoor and outdoor plants delivered direct to customers' doors.
Family-run British furniture and interiors retailer, since 1974
Poster Store vs Desenio
Desenio leads on both size and growth: Scale 69.4 against 55.2, and Momentum 46 against 40. See Desenio's page.
| August 2026 | Poster Store | Desenio |
|---|---|---|
| Overall rank | #68 | #9 |
| Home rank | #23 | #4 |
| Scale (size) | 55.2 | 69.4 |
| Momentum (growth) | 39.5 | 45.6 |
| Branded search | 60 | 82 |
| Site traffic | 34 | 45 |
| Social audience | 75 | 83 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Poster Store: common questions
What does Poster Store sell?
Posters, canvas prints and frames for decorating the home. Known for: Posters, Canvas prints, Poster packs, Frames & accessories and Personalised photo prints.
Where is Poster Store from?
Poster Store is based in Stockholm, Sweden.
Where can you buy Poster Store?
Poster Store sells through its own online store and a network of retailers and stockists. Its online store is at posterstore.com.
When was Poster Store founded?
Poster Store was founded in 2014.
Is Poster Store's revenue growing?
We estimate Poster Store's revenue is shrinking year on year (medium confidence). Poster Store sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Poster Store's competitors?
Poster Store's closest competitors in the Home category are Desenio, Simba Sleep, Loaf and The Sill.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.