Patch – D2C Ranking & Growth Metrics
Houseplants, outdoor plants and pots delivered direct to UK homes
Last updated · August 2026 edition · method v1.2
Patch ranks #206 of 312 D2C brands in the August 2026 edition and #70 of 121 in Home, down 3 places on last month. We estimate Patch's revenue is shrinking year on year (high confidence). Branded search is declining sharply over the past year. Among home brands selling houseplants and pots, its closest competitor is The Sill (#88).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Patch is today: #206 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Patch's revenue growing?
We estimate Patch's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Patch growing?
Patch's Momentum score is 39.4, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining sharply over the past 12 months, and declining over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Its size score is driven most by site traffic, with social audience relatively weakest.
About Patch
Patch sells houseplants, outdoor plants, pots and plant care products online, delivered direct to customers' doors across the UK. The range covers indoor varieties such as monsteras, pothos, snake plants and palms, outdoor trees and shrubs including citrus and olive trees, and a selection of indoor and outdoor pots in various sizes and materials. Products are organised by plant type, room, light level, care level and style, making it easier for customers to choose plants suited to their space and experience.
The brand is positioned around making plant ownership straightforward, offering guidance through care articles, videos and a plant doctor consultation service alongside its product catalogue. It also sells plant bundles, gift vouchers and occasion-based gift sets. Patch operates as a direct-to-consumer retailer, selling through its own website with home delivery, including next-day options, rather than through physical stores.
Patch branded search volume
How often people search for Patch by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply; the last three months, compared with the same months a year earlier, are declining. Demand is fairly steady through the year.
Patch's audience, products and channels
Social audience
- TikTok patchplants 5,036
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the UK, Australia, Canada and France.
Ecommerce stack
- ReviewsTrustpilot
- Customer serviceGorgias
- TrackingGoogle Tag Manager
Tools detected on patchplants.com; detection covers common apps and may miss some.
Patch competitors
The home brands closest to Patch: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Indoor and outdoor plants delivered direct to customers' doors.
Japanese tableware and lifestyle goods for coffee, tea and the home.
Natural home diffusers, humidifiers, and scents for air care.
British home lighting, switches, handles and bathroom fittings
Online mattresses, beds and bedding for UK shoppers
Patch vs The Sill
The Sill is the bigger brand (Scale 51.5 against 36.6), while Patch is growing faster (Momentum 39 against 38). See The Sill's page.
| August 2026 | Patch | The Sill |
|---|---|---|
| Overall rank | #206 | #88 |
| Home rank | #70 | #28 |
| Scale (size) | 36.6 | 51.5 |
| Momentum (growth) | 39.4 | 38.1 |
| Branded search | 39 | 38 |
| Site traffic | 51 | 48 |
| Social audience | 18 | 71 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Patch: common questions
What does Patch sell?
Houseplants, outdoor plants and pots delivered direct to UK homes. Known for: Indoor plants, Outdoor plants and trees, Pots and planters, Plant bundles and Plant care consultations.
Where is Patch from?
Patch is based in United Kingdom.
Where can you buy Patch?
Patch sells through its own online store and selected retailers. Its online store is at patchplants.com.
Is Patch's revenue growing?
We estimate Patch's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Patch's competitors?
Patch's closest competitors in the Home category are The Sill, KINTO, Vitruvi and Dowsing & Reynolds.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.