Léon & George – D2C Ranking & Growth Metrics
Indoor plants and designer planters delivered nationwide
Last updated · August 2026 edition · method v1.2
Léon & George ranks #268 of 312 D2C brands in the August 2026 edition and #102 of 121 in Home, up 6 places on last month. We estimate Léon & George's revenue is shrinking year on year (medium confidence). Branded search is steady over the past year. Among home brands selling indoor plants, its closest competitor is Bloomscape (#215).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Léon & George is today: #268 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Léon & George's revenue growing?
We estimate Léon & George's revenue is shrinking year on year (medium confidence). Léon & George's branded search volume is small, so the signal is noisier and confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Léon & George growing?
Léon & George has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is steady over the past 12 months. Site traffic is declining sharply over the same 12 months. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Léon & George
Léon & George sells live indoor plants and designer planters, delivered directly to customers' homes and offices across the United States. The company curates plant varieties such as fiddle leaf figs, money trees, snake plants, pothos and olive trees, sourced primarily from California growers, and pairs them with ceramic, terracotta and fiberglass planters. Products are organised by light requirements, care level, size and purpose, including options for pet-safe or air-purifying plants and plants suited to office settings.
The brand sells online through its own website, offering nationwide shipping, plant care guidance, and an optional paid protection plan covering replacements. It also serves business customers through bulk gifting, employee gifts and office plant programmes, and works with interior designers through a trade programme. Léon & George positions itself around ease of plant ownership, combining plant selection with ongoing care support, flexible delivery, and attention to the design of its planters and accessories.
Léon & George branded search volume
How often people search for Léon & George by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is fairly steady through the year.
Léon & George's audience, products and channels
Social audience
- Instagram leonandgeorge 46,753
- TikTok leonandgeorge 360
Also on Pinterest, X and Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US.
Léon & George competitors
The home brands closest to Léon & George: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Live houseplants delivered ready to display, with pots and care support.
Bamboo-fabric bedding and home textiles sold direct to consumers.
Modern furniture for home and commercial interiors
Outdoor furniture in aluminium, wicker and teak for patios and decks
Cast-iron, ceramic and stainless steel cookware and bakeware for home cooks
Léon & George: common questions
What does Léon & George sell?
Indoor plants and designer planters delivered nationwide. Known for: Fiddle Leaf Figs, Money Trees, Snake Plants, Designer Planters and Plant Sets.
Where is Léon & George from?
Léon & George is based in San Francisco, United States.
Where can you buy Léon & George?
Léon & George sells through its own online store and selected retailers. Its online store is at leonandgeorge.com.
When was Léon & George founded?
Léon & George was founded in 2016.
Is Léon & George's revenue growing?
We estimate Léon & George's revenue is shrinking year on year (medium confidence). Léon & George's branded search volume is small, so the signal is noisier and confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Léon & George's competitors?
Léon & George's closest competitors in the Home category are Bloomscape, ettitude, Industry West and Yardbird.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.