The Sill – D2C Ranking & Growth Metrics
Indoor and outdoor plants delivered direct to customers' doors.
Last updated · August 2026 edition · method v1.3
The Sill ranks #88 of 312 D2C brands in the August 2026 edition and #28 of 121 in Home, up 1 place on last month. We estimate The Sill's revenue is shrinking year on year (high confidence). Branded search is declining sharply over the past year. Among home brands selling houseplants and plant care, its closest competitor is Patch (#206).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big The Sill is today: #88 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is The Sill's revenue growing?
We estimate The Sill's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is The Sill growing?
The Sill's Momentum score is 38.1, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining sharply over the past 12 months, and declining over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #90 to #88 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About The Sill
The Sill sells indoor and outdoor plants delivered directly to customers, alongside pots, planters, soil, tools and grow lights. Its range spans houseplants for beginners, low-light and pet-friendly varieties, faux and preserved plants, cacti and succulents, as well as outdoor patio plants, fruit and citrus trees, flowering shrubs and orchids. Products are organised by size, care difficulty and growing conditions, with tools such as a growing zone finder to help customers choose suitable plants for their climate.
The brand positions itself around the idea that plants improve everyday life and living spaces, framing its offer around care and wellbeing rather than just decor. The Sill sells primarily through its own website, offering bundles, starter packs, subscriptions and gifting options including message-attached plants and corporate gifting. It also provides supporting content and services such as a plant care library, a blog, workshops and virtual plant appointments, aimed at helping customers select and maintain plants after purchase.
The Sill branded search volume
How often people search for The Sill by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply; the last three months, compared with the same months a year earlier, are declining. Demand is fairly steady through the year.
The Sill's audience, products and channels
Social audience
- Instagram thesill 699,405
- TikTok thesill 13,600
Also on Pinterest, X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store915
- New in the last 90 days115
- Typical price119
- Price range8 – 6,499
From The Sill's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia and Canada.
The Sill competitors
The home brands closest to The Sill: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Houseplants, outdoor plants and pots delivered direct to UK homes
Family-run British furniture and interiors retailer, since 1974
British home and garden furniture, lighting and accessories
British sofas, beds and furniture for the home.
British direct-to-consumer mattresses, beds and bedding brand.
The Sill vs Patch
The Sill is the bigger brand (Scale 51.5 against 36.6), while Patch is growing faster (Momentum 39 against 38). See Patch's page.
| August 2026 | The Sill | Patch |
|---|---|---|
| Overall rank | #88 | #206 |
| Home rank | #28 | #70 |
| Scale (size) | 51.5 | 36.6 |
| Momentum (growth) | 38.1 | 39.4 |
| Branded search | 38 | 39 |
| Site traffic | 48 | 51 |
| Social audience | 71 | 18 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
The Sill: common questions
What does The Sill sell?
Indoor and outdoor plants delivered direct to customers' doors. Known for: Indoor houseplants, Outdoor patio and fruit trees, Orchids and flowering plants, Plant bundles and gifts and Pots, planters and grow lights.
Where is The Sill from?
The Sill is based in United States.
Where can you buy The Sill?
The Sill sells through its own online store and selected retailers. Its online store is at thesill.com.
Is The Sill's revenue growing?
We estimate The Sill's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are The Sill's competitors?
The Sill's closest competitors in the Home category are Patch, Graham & Green, Garden Trading and Loaf.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.