Pooky – D2C Ranking & Growth Metrics
British decorative lighting, lampshades and switches brand
Last updated · August 2026 edition · method v1.3
Pooky ranks #60 of 366 D2C brands in the August 2026 edition and #18 of 127 in Home, up 4 places on last month. We estimate Pooky's revenue is flat year on year (high confidence). Branded search is growing over the past year. Among home brands selling decorative lighting, its closest competitor is Dowsing & Reynolds (#228).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence; close to flat. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Pooky is today: #60 of 366 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Pooky's revenue growing?
We estimate Pooky's revenue is flat year on year (high confidence). Branded search is growing and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Pooky growing?
Pooky's Momentum score is 56.6, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Pooky
Pooky is a British decorative lighting brand selling table lamps, floor lamps, wall lights, ceiling lights, chandeliers and pendant lights, alongside lampshades, sockets, switches and lighting accessories. Its range covers rechargeable lighting, bathroom and outdoor fittings, and lights organised by room, with lampshades offered in a wide variety of shapes, materials, colours and sizes. The brand has also produced collaborative collections with designers and fabric houses such as Matthew Williamson, Morris & Co. and GP & J Baker.
Pooky sells directly to consumers through its own website and physical showrooms, positioning itself around decorative, characterful interior lighting for homes. It offers UK delivery with a threshold for free standard shipping, along with returns and customer reviews displayed on its site. The brand also publishes an interiors and lighting advice blog covering topics such as room styling and lighting safety guidance, and sells e-gift cards alongside its lighting and home accessory products.
Pooky branded search volume
How often people search for Pooky by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing. Demand is fairly steady through the year.
Pooky's audience, products and channels
Social audience
- Instagram pookylights 323,531
Also on Pinterest, X and Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the UK, the US, Australia and Canada.
Pooky competitors
The home brands closest to Pooky: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
British home lighting, switches, handles and bathroom fittings
British designer of sustainable LED lighting and light bulbs
Handmade artisan lighting fixtures for homes, made in the Pacific Northwest.
British retailer of furniture, lighting and homeware
Modular foam play couches and furniture for children
Pooky vs Dowsing & Reynolds
Pooky leads on both size and growth: Scale 59.4 against 39.3, and Momentum 57 against 52. See Dowsing & Reynolds' page.
| August 2026 | Pooky | Dowsing & Reynolds |
|---|---|---|
| Overall rank | #60 | #228 |
| Home rank | #18 | #65 |
| Scale (size) | 59.4 | 39.3 |
| Momentum (growth) | 56.6 | 52.3 |
| Branded search | 61 | 28 |
| Site traffic | 55 | 37 |
| Social audience | 63 | 54 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Pooky: common questions
What does Pooky sell?
British decorative lighting, lampshades and switches brand. Known for: Table lamps, Lampshades, Chandeliers, Rechargeable lighting and Sockets & switches.
Where is Pooky from?
Pooky is based in London, United Kingdom.
Where can you buy Pooky?
Pooky sells through its own online store and selected retailers. Its online store is at pooky.com.
Is Pooky's revenue growing?
We estimate Pooky's revenue is flat year on year (high confidence). Branded search is growing and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Pooky's competitors?
Pooky's closest competitors in the Home category are Dowsing & Reynolds, Tala, Cedar & Moss and Cox & Cox.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.