MacKenzie-Childs – D2C Ranking & Growth Metrics
Hand-painted ceramics, dinnerware, furniture and home decor made in Aurora, New York
Last updated · August 2026 edition · method v1.3
MacKenzie-Childs ranks #5 of 312 D2C brands in the August 2026 edition and #1 of 121 in Home, up 2 places on last month. We estimate MacKenzie-Childs' revenue is flat year on year (low confidence). Branded search is growing strongly over the past year, with a seasonal peak in December and July. Among home brands selling hand-painted ceramics, its closest competitor is Notary Ceramics (#302).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big MacKenzie-Childs is today: #5 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is MacKenzie-Childs' revenue growing?
We estimate MacKenzie-Childs' revenue is flat year on year (low confidence). Branded search is growing but site traffic is declining, so the two signals don't back each other up and confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is MacKenzie-Childs growing?
MacKenzie-Childs' Momentum score is 54.3, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is growing strongly over the past 12 months, and growing over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #8 to #5 overall. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About MacKenzie-Childs
MacKenzie-Childs makes hand-painted ceramics, dinnerware, furniture, home decor and gifts, designed and produced at its Aurora, New York workshop alongside items sourced globally. The brand is known for its whimsical, pattern-heavy aesthetic, including signature checks and floral motifs applied across kitchenware, tabletop pieces, lighting, rugs, furniture and seasonal decor. Its range spans everyday kitchen items such as tea kettles and dinnerware through to larger furniture pieces, outdoor decor and gift items for various occasions and recipients.
The brand sells primarily direct to consumer through its own website, organised by room, material and occasion, as well as through seasonal collections and limited collaborations with other brands and personalities. MacKenzie-Childs appeals to shoppers seeking decorative, collectible homeware with a distinctive hand-crafted look, including those building out home decor, entertaining setups, or wedding registries. It also offers a loyalty rewards programme and markets itself around its Aurora-made product lines, positioning the brand as a source of eclectic, ornamental pieces for the home.
MacKenzie-Childs branded search volume
How often people search for MacKenzie-Childs by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing strongly; the last three months, compared with the same months a year earlier, are growing. Demand is seasonal, peaking in December and July and lowest in June.
MacKenzie-Childs' audience, products and channels
Social audience
- Instagram mackenziechilds 629,088
- TikTok officialmackenziechilds 219,300
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Canada, Australia and France.
MacKenzie-Childs competitors
The home brands closest to MacKenzie-Childs: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Handmade ceramic homewares and lighting from Portland, Oregon
Online retailer of furniture, rugs, lighting and home décor
Home goods sold direct to consumers from France.
Affordable wall art, posters, canvas prints and frames from Stockholm
Made-to-order modular shelving, wardrobes and sofas for the home.
MacKenzie-Childs: common questions
What does MacKenzie-Childs sell?
Hand-painted ceramics, dinnerware, furniture and home decor made in Aurora, New York. Known for: Courtly Check pattern, hand-painted ceramics, enamelware, seasonal decor and furniture.
Where is MacKenzie-Childs from?
MacKenzie-Childs is based in Aurora, United States.
Where can you buy MacKenzie-Childs?
MacKenzie-Childs sells through its own online store and a network of retailers and stockists. Its online store is at mackenzie-childs.com.
Is MacKenzie-Childs' revenue growing?
We estimate MacKenzie-Childs' revenue is flat year on year (low confidence). Branded search is growing but site traffic is declining, so the two signals don't back each other up and confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are MacKenzie-Childs' competitors?
MacKenzie-Childs' closest competitors in the Home category are Notary Ceramics, Lulu and Georgia, Tikamoon and Desenio.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.