Fable Home – D2C Ranking & Growth Metrics
Canadian maker of ceramic dinnerware, glassware, rugs and home decor
Last updated · August 2026 edition · method v1.3
Fable Home ranks #211 of 312 D2C brands in the August 2026 edition and #72 of 121 in Home, down 3 places on last month. We estimate Fable Home's revenue is flat year on year (medium confidence). Branded search is growing over the past year, with a seasonal peak in November and December. Among home brands selling home dinnerware, its closest competitor is Brod & Taylor (#213).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Fable Home is today: #211 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Fable Home's revenue growing?
We estimate Fable Home's revenue is flat year on year (medium confidence). Only one of the two signals is available for Fable Home, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Fable Home growing?
Fable Home has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is growing over the past 12 months, and declining over the last three months compared with the same months a year earlier. Since September 2025 it has moved from #200 to #211 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Fable Home
Fable Home is a Canadian homeware brand selling dinnerware, drinkware, rugs and decor directly to consumers. Its range includes ceramic plates, bowls and serveware, glassware, wool rugs, planters, candles and wall art, sold as individual pieces or as bundled sets. The brand positions itself around simple, timeless design intended for everyday use rather than special occasions only, with an emphasis on durable, toxin-free materials such as dishwasher, microwave and oven-safe ceramics and toughened glassware.
Fable Home sells through its own website, offering regional pricing in Canadian, US and UK currency, alongside a subscription-style membership programme that provides discounts, credit and early access to new products. It also lists physical stores where its products can be bought in person and offers a gift registry service. The company describes itself as a certified B Corp and says it works with conscious materials and processes, with a stated aim of becoming a zero-waste company.
Fable Home branded search volume
How often people search for Fable Home by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing; the last three months, compared with the same months a year earlier, are declining. Demand is seasonal, peaking in November and December and lowest in February.
Fable Home's audience, products and channels
Social audience
- Instagram fablehome 267,008
- TikTok fable 13,000
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store144
- New in the last 90 days0
- Typical priceCA$79
- Price rangeCA$0 – CA$1,304
From Fable Home's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsOkendo
- PaymentsKlarna
- TrackingGoogle Tag Manager
Tools detected on fablehome.co; detection covers common apps and may miss some.
Fable Home competitors
The home brands closest to Fable Home: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Home baking tools, from proofers to bannetons and bread steels
Refillable, low-plastic laundry and cleaning products sold by subscription
Natural home diffusers, humidifiers, and scents for air care.
Los Angeles-made candles, incense and home fragrance products
Brooklyn-based textiles and home goods with bold, original prints
Fable Home: common questions
What does Fable Home sell?
Canadian maker of ceramic dinnerware, glassware, rugs and home decor. Known for: Ceramic dinnerware sets, Glassware and drinking glasses, Wool rugs, Planters and vases and Serveware and cutlery.
Where is Fable Home from?
Fable Home is based in Canada.
Where can you buy Fable Home?
Fable Home sells through its own online store and selected retailers. Its online store is at fablehome.co.
Is Fable Home's revenue growing?
We estimate Fable Home's revenue is flat year on year (medium confidence). Only one of the two signals is available for Fable Home, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Fable Home's competitors?
Fable Home's closest competitors in the Home category are Brod & Taylor, smol, Vitruvi and P.F. Candle Co..
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.