Cedar & Moss – D2C Ranking & Growth Metrics
Handmade artisan lighting fixtures for homes, made in the Pacific Northwest.
Last updated · August 2026 edition · method v1.2
Cedar & Moss ranks #261 of 312 D2C brands in the August 2026 edition and #99 of 121 in Home, unchanged on last month. We estimate Cedar & Moss' revenue is flat year on year (medium confidence). Branded search is steady over the past year. Among home brands selling artisan lighting fixtures, its closest competitor is Tala (#228).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Cedar & Moss is today: #261 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Cedar & Moss' revenue growing?
We estimate Cedar & Moss' revenue is flat year on year (medium confidence). Cedar & Moss' branded search volume is small, so the signal is noisier and confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Cedar & Moss growing?
Cedar & Moss has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is steady over the past 12 months, and growing strongly over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #235 to #261 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Cedar & Moss
Cedar & Moss designs and makes lighting fixtures, including sconces, pendants, flush mounts and lamps, for people furnishing and renovating homes. The brand was founded by designer Michelle Aaro, who developed the initial collection while renovating her own Eichler-style house and drawing on her prior experience in the lighting industry. Designs blend modernist, minimalist and traditional styles, using materials such as ceramic, concrete, glass, wood, linen and washi paper, and are organised into named collections.
Every fixture is designed, engineered and handcrafted to order at the brand's studio in the Pacific Northwest, using custom parts sourced from artisans and small, family-owned businesses across the United States. Cedar & Moss sells directly to consumers through its own website, offering customisation options, and also runs a trade programme for designers and industry professionals. Separately, some of Michelle Aaro's licensed designs are produced and sold by Rejuvenation under different collection names.
Cedar & Moss branded search volume
How often people search for Cedar & Moss by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are growing strongly. Demand is fairly steady through the year.
Cedar & Moss' audience, products and channels
Social audience
- Instagram cedarandmoss 88,428
Also on Pinterest.
Followers as shown on each platform, end of August 2026.
Products
- Products in store414
- New in the last 90 days1
- Typical priceUS$449
- Price rangeUS$5 – US$3,199
From Cedar & Moss' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada and the US.
Ecommerce stack
- Email & SMSKlaviyo
Tools detected on cedarandmoss.com; detection covers common apps and may miss some.
Cedar & Moss competitors
The home brands closest to Cedar & Moss: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
British designer of sustainable LED lighting and light bulbs
British home lighting, switches, handles and bathroom fittings
Organic latex mattresses, toppers and bedding for healthier sleep
Bedding and home textiles made from eucalyptus, linen and cotton.
Direct-to-consumer bedding and bath textiles, including sheets, towels and robes.
Cedar & Moss: common questions
What does Cedar & Moss sell?
Handmade artisan lighting fixtures for homes, made in the Pacific Northwest. Known for: Ceramic sconces, Flush mounts, Pendants and chandeliers, Table lamps and Concrete lighting collection.
Where is Cedar & Moss from?
Cedar & Moss is based in United States.
Where can you buy Cedar & Moss?
Cedar & Moss sells through its own online store and selected retailers. Its online store is at cedarandmoss.com.
When was Cedar & Moss founded?
Cedar & Moss was founded in 2013.
Who founded Cedar & Moss?
Cedar & Moss was founded by Michelle Aaro.
Is Cedar & Moss' revenue growing?
We estimate Cedar & Moss' revenue is flat year on year (medium confidence). Cedar & Moss' branded search volume is small, so the signal is noisier and confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Cedar & Moss' competitors?
Cedar & Moss' closest competitors in the Home category are Tala, Dowsing & Reynolds, PlushBeds and Buffy.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.