Maiden Home – D2C Ranking & Growth Metrics
Handcrafted-to-order furniture for living, dining and bedroom spaces
Last updated · August 2026 edition · method v1.3
Maiden Home ranks #131 of 312 D2C brands in the August 2026 edition and #42 of 121 in Home, down 3 places on last month. We estimate Maiden Home's revenue is shrinking year on year (high confidence). Branded search is steady over the past year. Among home brands selling handcrafted furniture, its closest competitor is Armadillo (#195).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Maiden Home is today: #131 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Maiden Home's revenue growing?
We estimate Maiden Home's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Maiden Home growing?
Maiden Home's Momentum score is 40.6, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months, and declining over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #124 to #131 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Maiden Home
Maiden Home is a New York-based furniture brand making handcrafted-to-order sofas, sectionals, chairs, tables, beds and storage pieces in wood, leather, metal, glass and stone. Working from its Tribeca studio, the brand collaborates with artisans based in upstate New York, North Carolina, Italy and elsewhere, sourcing materials from mills, tanneries and quarries. Its range spans living, dining and bedroom collections, including seasonal edits and a Collectible Series.
Maiden Home branded search volume
How often people search for Maiden Home by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are declining. Demand is fairly steady through the year.
Maiden Home's audience, products and channels
Social audience
- Instagram maidenhome 194,087
Also on Pinterest.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US and Canada.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsJudge.me
Tools detected on maidenhome.com; detection covers common apps and may miss some.
Maiden Home competitors
The home brands closest to Maiden Home: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Handcrafted wool, jute and silk rugs for homes and trade clients
Direct-to-consumer furniture for living, dining and sleeping spaces
Modular, tool-free assembly furniture for the home
British furniture, lighting and homeware for the home and garden
Modern furniture and home accessories for every room
Maiden Home vs Armadillo
Maiden Home leads on both size and growth: Scale 45.8 against 38.0, and Momentum 41 against 37. See Armadillo's page.
| August 2026 | Maiden Home | Armadillo |
|---|---|---|
| Overall rank | #131 | #195 |
| Home rank | #42 | #66 |
| Scale (size) | 45.8 | 38.0 |
| Momentum (growth) | 40.6 | 37.3 |
| Branded search | 45 | 31 |
| Site traffic | 37 | 26 |
| Social audience | 57 | 60 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Maiden Home: common questions
What does Maiden Home sell?
Handcrafted-to-order furniture for living, dining and bedroom spaces. Known for: Sofas and sectionals, Dining tables and chairs, Beds, Coffee and side tables and Storage pieces.
Where is Maiden Home from?
Maiden Home is based in New York, United States.
Where can you buy Maiden Home?
Maiden Home sells through its own online store and selected retailers. Its online store is at maidenhome.com.
Who founded Maiden Home?
Maiden Home was founded by Nidhi Kapur.
Is Maiden Home's revenue growing?
We estimate Maiden Home's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Maiden Home's competitors?
Maiden Home's closest competitors in the Home category are Armadillo, Sixpenny, Burrow and Rowen & Wren.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.