Dropps – D2C Ranking & Growth Metrics
Biobased laundry and dishwasher pods in plastic-free packaging
Last updated · August 2026 edition · method v1.2
Dropps ranks #152 of 312 D2C brands in the August 2026 edition and #51 of 121 in Home, down 4 places on last month. We estimate Dropps' revenue is shrinking year on year (high confidence). Branded search is steady over the past year. Among home brands selling laundry pods, its closest competitor is Naturepedic (#151).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Dropps is today: #152 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Dropps' revenue growing?
We estimate Dropps' revenue is shrinking year on year (high confidence). Branded search is steady and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Dropps growing?
Dropps' Momentum score is 38.5, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is declining over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Dropps
Dropps makes laundry and dishwashing pods designed with biobased, third-party tested ingredients and no harsh chemicals such as parabens, phthalates, phosphates, chlorine or dyes. Its range includes laundry pods, sensitive-skin laundry pods, dishwasher pods, oxi boosters, fabric softener pods and accessories such as dryer balls and dish cloths. The brand targets households that already pay attention to wellness and ingredients, positioning its products as a natural extension of that lifestyle while still delivering effective cleaning for stains, odours and grease.
Dropps branded search volume
How often people search for Dropps by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is fairly steady through the year.
Dropps' audience, products and channels
Social audience
- Instagram dropps 109,068
- TikTok dropps 31,100
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store32
- New in the last 90 days32
- Typical price35
- Price range10 – 146
From Dropps' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US.
Dropps competitors
The home brands closest to Dropps: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Organic mattresses, bedding and furniture for the whole family
British furniture, lighting and homeware for the home and garden
Bedding, duvets, pillows and towels for the home
Home water filtration pitchers, bottles and sink systems
Dropps vs Naturepedic
Naturepedic leads on both size and growth: Scale 44.0 against 43.9, and Momentum 55 against 39. See Naturepedic's page.
| August 2026 | Dropps | Naturepedic |
|---|---|---|
| Overall rank | #152 | #151 |
| Home rank | #51 | #50 |
| Scale (size) | 43.9 | 44.0 |
| Momentum (growth) | 38.5 | 55.3 |
| Branded search | 45 | 41 |
| Site traffic | 35 | 46 |
| Social audience | 54 | 45 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Dropps: common questions
What does Dropps sell?
Biobased laundry and dishwasher pods in plastic-free packaging. Known for: Laundry Pods, Sensitive Skin Laundry Pods, Dishwasher Pods, Oxi Booster Pods and Fabric Softener Pods.
Where is Dropps from?
Dropps is based in United States.
Where can you buy Dropps?
Dropps sells through its own online store and selected retailers. Its online store is at dropps.com.
Is Dropps' revenue growing?
We estimate Dropps' revenue is shrinking year on year (high confidence). Branded search is steady and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Dropps' competitors?
Dropps' closest competitors in the Home category are Naturepedic, Schoolhouse, Rowen & Wren and Soak&Sleep.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.