Clothes Doctor – D2C Ranking & Growth Metrics
Specialist detergents and fabric care for looking after clothes
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Clothes Doctor ranks #396 of 449 D2C brands in the October 2026 edition and #113 of 134 in Home, and is new to the index this month. We estimate Clothes Doctor's revenue is shrinking year on year (medium confidence). Branded search is declining sharply over the past year. In Home, its closest competitor is Cleancult (#437).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Clothes Doctor is today: #396 of 449 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Clothes Doctor's revenue growing?
We estimate Clothes Doctor's revenue is shrinking year on year (medium confidence). Clothes Doctor's branded search volume is small, so the signal is noisier and confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Clothes Doctor growing?
Clothes Doctor has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is declining sharply over the past 12 months. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Clothes Doctor
Clothes Doctor makes fabric care products designed to help clothing last longer. Its range includes specialist detergents, fabric sprays and moth protection products, aimed at people who want to maintain and extend the life of their clothes rather than replace them. The brand positions itself around clothing care and repair rather than clothing itself, offering a focused line of laundry and textile maintenance products.
The brand sells direct to consumers through its own website, clothes-doctor.com, which ships to a wide range of countries. Products are organised into simple categories such as detergents, sprays and moth protection, making the range easy to navigate for shoppers looking for targeted fabric care solutions. Clothes Doctor is based in the United Kingdom and operates as a direct-to-consumer brand within the home care category.
Clothes Doctor competitors
The home brands closest to Clothes Doctor: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Refillable household cleaning products in paper-based packaging.
Refillable, low-plastic laundry and cleaning products sold by subscription
Eco-certified, refillable multipurpose and home cleaning products.
Indoor and outdoor plants delivered direct to customers' doors.
Non-toxic, concentrated cleaning products for the home
Clothes Doctor branded search volume
How often people search for Clothes Doctor by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply. Demand is fairly steady through the year.
Clothes Doctor's audience, products and channels
Social audience
- Instagram clothesdoctoruk 44k
- TikTok clothesdoctoruk 13k
- YouTube 4.8k
Also on Pinterest, X and Facebook.
Followers as shown on each platform, collected for the October 2026 edition.
Products
- Products in store44
- New in the last 90 days6
- Typical price€21
- Price range€2 – €129
From Clothes Doctor's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the UK.
Ecommerce stack
- Email & SMSKlaviyo
- SubscriptionsRecharge
- ReviewsJudge.me
- Customer serviceGorgias
- PaymentsKlarna, Shop Pay
Tools detected on clothes-doctor.com; detection covers common apps and may miss some.
Clothes Doctor: common questions
What does Clothes Doctor sell?
Specialist detergents and fabric care for looking after clothes. Known for: Specialist detergents, Fabric sprays, Moth protection products and Clothing care kits.
Where is Clothes Doctor from?
Clothes Doctor is based in United Kingdom.
Where can you buy Clothes Doctor?
Clothes Doctor sells through its own online store and selected retailers. Its online store is at clothes-doctor.com.
Is Clothes Doctor's revenue growing?
We estimate Clothes Doctor's revenue is shrinking year on year (medium confidence). Clothes Doctor's branded search volume is small, so the signal is noisier and confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Clothes Doctor's competitors?
Clothes Doctor's closest competitors in the Home category are Cleancult, smol, Koh and The Sill.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Clothes Doctor move, or the data as an export? See data & alerts.