Fellow – D2C Ranking & Growth Metrics
Design-focused home products sold direct to consumers.
Last updated · August 2026 edition · method v1.2
Fellow ranks #76 of 312 D2C brands in the August 2026 edition and #26 of 121 in Home, down 1 place on last month. We estimate Fellow's revenue is flat year on year (high confidence). Branded search is steady over the past year, with a seasonal peak in November and December. Among home brands selling home goods, its closest competitor is Nkuku (#78).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Fellow is today: #76 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Fellow's revenue growing?
We estimate Fellow's revenue is flat year on year (high confidence). Branded search is steady and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Fellow growing?
Fellow's Momentum score is 44.9, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #74 to #76 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Fellow
Fellow is a home products brand based in the United States, selling directly to consumers through its own website. The homepage carries the tagline "Everyday Magic," suggesting a focus on everyday objects designed with attention to form and function, though the available material does not specify the exact products offered.
Fellow branded search volume
How often people search for Fellow by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is seasonal, peaking in November and December and lowest in February.
Fellow's audience, products and channels
Social audience
- Instagram fellowproducts 342,878
- TikTok fellowproducts 24,000
- YouTube 19,200
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store434
- New in the last 90 days13
- Typical priceUS$29
- Price rangeUS$1 – US$2,000
From Fellow's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Canada, Australia and Germany.
Ecommerce stack
- Email & SMSKlaviyo, Attentive
- ReviewsYotpo
- PaymentsAfterpay, Shop Pay
- TrackingGoogle Tag Manager
Tools detected on fellowproducts.com; detection covers common apps and may miss some.
Fellow competitors
The home brands closest to Fellow: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
British furniture and home accessories brand for natural, crafted living spaces
Danish design brand for furniture, lighting and home accessories
Vintage, new and washable rugs for the home
British home and garden furniture, lighting and accessories
Globally inspired, artisan-made home decor and furniture.
Fellow vs Nkuku
Fellow leads on both size and growth: Scale 53.8 against 53.6, and Momentum 45 against 41. See Nkuku's page.
| August 2026 | Fellow | Nkuku |
|---|---|---|
| Overall rank | #76 | #78 |
| Home rank | #26 | #27 |
| Scale (size) | 53.8 | 53.6 |
| Momentum (growth) | 44.9 | 40.5 |
| Branded search | 43 | 52 |
| Site traffic | 55 | 50 |
| Social audience | 65 | 61 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Fellow: common questions
What does Fellow sell?
Design-focused home products sold direct to consumers.
Where is Fellow from?
Fellow is based in United States.
Where can you buy Fellow?
Fellow sells through its own online store and selected retailers. Its online store is at fellowproducts.com.
Is Fellow's revenue growing?
We estimate Fellow's revenue is flat year on year (high confidence). Branded search is steady and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Fellow's competitors?
Fellow's closest competitors in the Home category are Nkuku, Ferm Living, Revival Rugs and Garden Trading.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.