Square Mile Coffee Roasters – D2C Ranking & Growth Metrics
London roaster of speciality whole bean coffee and brewing equipment
Last updated · September 2026 edition · data to end of August 2026 · method v1.3
Square Mile Coffee Roasters ranks #261 of 418 D2C brands in the September 2026 edition and #23 of 37 in Food & Drink, up 1 place on last month. We estimate Square Mile Coffee Roasters' revenue is flat year on year (low confidence). Branded search is steady over the past year. In Food & Drink, its closest competitor is Grind (#112).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Square Mile Coffee Roasters is today: #261 of 418 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Square Mile Coffee Roasters' revenue growing?
We estimate Square Mile Coffee Roasters' revenue is flat year on year (low confidence). Branded search is growing but site traffic is steady, so the two signals don't back each other up and confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Square Mile Coffee Roasters growing?
Square Mile Coffee Roasters' Momentum score is 50.7, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months, and growing over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Square Mile Coffee Roasters
Square Mile Coffee Roasters is a London-based coffee roaster selling whole bean espresso, filter and decaf coffee, alongside brewing equipment, espresso machines and merchandise. Its range includes single-origin and blended coffees sourced from countries such as Ethiopia, Guatemala, Kenya, Honduras and Mexico, sold through its own e-commerce site as seasonal releases and subscription plans. The brand also supplies wholesale coffee to cafes, restaurants, offices and workspaces worldwide.
Founded in 2008 by Anette Moldvaer and James Hoffmann, Square Mile Coffee is now directed by Felicity Whitehead. The brand positions itself around ethical and sustainable sourcing built on long-term supplier relationships, and roasts coffee for both home brewers and professional wholesale customers. Beyond coffee sales, it runs the Twelve Lessons in Coffee subscription programme, hosts events and roastery tours at its London site, and operates the Prufrock Barista Training Centre, framing its work as connecting people with speciality coffee rather than selling beans alone.
Square Mile Coffee Roasters competitors
The food & drink brands closest to Square Mile Coffee Roasters: same kind of product first, then the nearest in size. See every brand in Food & Drink or the full D2C brand rankings.
Speciality coffee, pods and matcha from a London café and restaurant brand.
Specialty coffee roaster offering single-origin and blended coffees
Automatic pour-over style coffee machines for home brewing.
Specialty coffee roasted in London
Coffee concentrate, protein coffee and instant coffee for making drinks at home
Square Mile Coffee Roasters vs Grind
Grind is the bigger brand (Scale 53.5 against 39.4), while Square Mile Coffee Roasters is growing faster (Momentum 51 against 51). See Grind's page.
| September 2026 | Square Mile Coffee Roasters | Grind |
|---|---|---|
| Overall rank | #261 | #112 |
| Food & Drink rank | #23 | #3 |
| Scale (size) | 39.4 | 53.5 |
| Momentum (growth) | 50.7 | 50.5 |
| Branded search | 36 | 54 |
| Site traffic | 32 | 46 |
| Social audience | 53 | 62 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Square Mile Coffee Roasters branded search volume
How often people search for Square Mile Coffee Roasters by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are growing. Demand is fairly steady through the year.
Square Mile Coffee Roasters' audience, products and channels
Social audience
- Instagram squaremilecoffee 124,686
- TikTok squaremilecoffeeroasters 122
- YouTube squaremilecoffeeroasters 1,220
Also on Facebook.
Followers as shown on each platform, collected for the September 2026 edition.
Products
- Products in store274
- New in the last 90 days19
- Typical price91
- Price range4 – 1,937
From Square Mile Coffee Roasters' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the UK.
Square Mile Coffee Roasters: common questions
What does Square Mile Coffee Roasters sell?
London roaster of speciality whole bean coffee and brewing equipment. Known for: Whole bean espresso coffee, Filter coffee, Decaf coffee, Coffee subscriptions and Brewing equipment.
Where is Square Mile Coffee Roasters from?
Square Mile Coffee Roasters is based in London, United Kingdom.
Where can you buy Square Mile Coffee Roasters?
Square Mile Coffee Roasters sells through its own online store and selected retailers. Its online store is at squaremilecoffee.com.
When was Square Mile Coffee Roasters founded?
Square Mile Coffee Roasters was founded in 2008.
Who founded Square Mile Coffee Roasters?
Square Mile Coffee Roasters was founded by Anette Moldvaer and James Hoffmann.
Is Square Mile Coffee Roasters' revenue growing?
We estimate Square Mile Coffee Roasters' revenue is flat year on year (low confidence). Branded search is growing but site traffic is steady, so the two signals don't back each other up and confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Square Mile Coffee Roasters' competitors?
Square Mile Coffee Roasters' closest competitors in the Food & Drink category are Grind, Sightglass Coffee, Ratio and Kiss the Hippo.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. September 2026, method v1.3. See the methodology, or report a correction.