Onyx Coffee Lab – D2C Ranking & Growth Metrics
Specialty coffee roaster selling coffee, tea and brewing goods online and in cafés
Last updated · August 2026 edition · method v1.3
Onyx Coffee Lab ranks #117 of 366 D2C brands in the August 2026 edition and #1 of 10 in Food & Drink, up 1 place on last month. We estimate Onyx Coffee Lab's revenue is growing year on year (high confidence). Branded search is growing strongly over the past year, with a seasonal peak in February and March. Among food & drink brands selling specialty coffee, its closest competitor is Ratio (#267).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Onyx Coffee Lab is today: #117 of 366 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing (50 = flat).
what drives the score Is Onyx Coffee Lab's revenue growing?
We estimate Onyx Coffee Lab's revenue is growing year on year (high confidence). Branded search is growing strongly and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Onyx Coffee Lab growing?
Onyx Coffee Lab's Momentum score is 68.5, which means it is growing (50 means flat; a brand that doubled would score about 88). Branded search is growing strongly over the past 12 months. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Onyx Coffee Lab
Onyx Coffee Lab is a coffee roaster based in Rogers, Arkansas, selling roasted coffee alongside tea, matcha, chocolate and brewing equipment to home and office customers as well as wholesale partners. Products are sold through its own website, cafés in Northwest Arkansas, and wholesale accounts, with offerings including single-origin and blended coffees, subscriptions such as Roaster's Choice, ready-to-drink cafe expressions, and seasonal items like an annual advent calendar.
Onyx Coffee Lab branded search volume
How often people search for Onyx Coffee Lab by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing strongly. Demand is seasonal, peaking in February and March and lowest in September.
Onyx Coffee Lab's audience, products and channels
Social audience
- Instagram onyxcoffeelab 291,099
- TikTok onyxcoffeelab 26,600
- YouTube OnyxCoffeeLab 15,700
Also on X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store248
- New in the last 90 days69
- Typical price66
- Price range3 – 5,738
From Onyx Coffee Lab's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Canada and Australia.
Onyx Coffee Lab competitors
The food & drink brands closest to Onyx Coffee Lab: same kind of product first, then the nearest in size. See every brand in Food & Drink or the full D2C brand rankings.
Automatic pour-over style coffee machines for home brewing.
Squeeze-bottle extra virgin olive oils for cooking and finishing.
Premium tinned seafood including salmon, tuna, sardines and mussels
Freeze-dried meals for camping, hunting and emergency food storage
Sichuan chili sauces, chili crisp and noodles inspired by Chengdu street food.
Onyx Coffee Lab vs Ratio
Onyx Coffee Lab leads on both size and growth: Scale 51.5 against 34.5, and Momentum 69 against 61. See Ratio's page.
| August 2026 | Onyx Coffee Lab | Ratio |
|---|---|---|
| Overall rank | #117 | #267 |
| Food & Drink rank | #1 | #9 |
| Scale (size) | 51.5 | 34.5 |
| Momentum (growth) | 68.5 | 60.5 |
| Branded search | 50 | 38 |
| Site traffic | 43 | 25 |
| Social audience | 63 | 41 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Onyx Coffee Lab: common questions
What does Onyx Coffee Lab sell?
Specialty coffee roaster selling coffee, tea and brewing goods online and in cafés. Known for: Roaster's Choice subscription, Cafe Expressions ready-to-drink coffee, Doyenne coffee line, Ceremonial-grade matcha and Advent calendar.
Where is Onyx Coffee Lab from?
Onyx Coffee Lab is based in Rogers, United States.
Where can you buy Onyx Coffee Lab?
Onyx Coffee Lab sells through its own online store and selected retailers. Its online store is at onyxcoffeelab.com.
When was Onyx Coffee Lab founded?
Onyx Coffee Lab was founded in 2012.
Is Onyx Coffee Lab's revenue growing?
We estimate Onyx Coffee Lab's revenue is growing year on year (high confidence). Branded search is growing strongly and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Onyx Coffee Lab's competitors?
Onyx Coffee Lab's closest competitors in the Food & Drink category are Ratio, Graza, Fishwife and Mountain House.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.