Sijo – D2C Ranking & Growth Metrics
Performance bedding and sleepwear made from cooling, sustainable fabrics.
Last updated · August 2026 edition · method v1.3
Sijo ranks #246 of 312 D2C brands in the August 2026 edition and #88 of 121 in Home, down 5 places on last month. We estimate Sijo's revenue is flat year on year (high confidence). Branded search is steady over the past year. Among home brands selling performance bedding, its closest competitor is Eve Sleep (#244).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Sijo is today: #246 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Sijo's revenue growing?
We estimate Sijo's revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Sijo growing?
Sijo's Momentum score is 48.8, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #243 to #246 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Sijo
Sijo sells bedding and sleepwear designed around fabric performance, including sheet sets, duvet covers, comforters, pillows, mattress pads and loungewear. Materials range from cooling eucalyptus and bamboo fibres to organic sateen and percale cotton and French linen, with products positioned around specific functions such as cooling, softness, temperature regulation and hypoallergenic protection. The range is aimed at people seeking a more comfortable and restful sleep environment, with fabric choice presented as central to that outcome.
Sijo branded search volume
How often people search for Sijo by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is fairly steady through the year.
Sijo's audience, products and channels
Social audience
- Instagram sijohome 35,187
- TikTok sijohome 5,022
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store59
- New in the last 90 days0
- Typical priceUS$88
- Price rangeUS$1 – US$345
From Sijo's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US.
Ecommerce stack
- Email & SMSKlaviyo, Attentive, Postscript, Mailchimp
- ReviewsOkendo
- Customer serviceGorgias
- MerchandisingRebuy
- PaymentsKlarna
- TrackingGoogle Tag Manager
Tools detected on sijohome.com; detection covers common apps and may miss some.
Sijo competitors
The home brands closest to Sijo: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Online mattresses, beds and bedding for UK shoppers
Direct-to-consumer bedding and bath textiles, including sheets, towels and robes.
Bedding and home textiles made from eucalyptus, linen and cotton.
Bamboo-fabric bedding and home textiles sold direct to consumers.
Heavyweight European flax linen bedding, bath, kitchen and home textiles.
Sijo vs Eve Sleep
Eve Sleep is the bigger brand (Scale 31.2 against 31.0), while Sijo is growing faster (Momentum 49 against 39). See Eve Sleep's page.
| August 2026 | Sijo | Eve Sleep |
|---|---|---|
| Overall rank | #246 | #244 |
| Home rank | #88 | #86 |
| Scale (size) | 31.0 | 31.2 |
| Momentum (growth) | 48.8 | 39.4 |
| Branded search | 24 | 25 |
| Site traffic | 30 | 32 |
| Social audience | 40 | 37 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Sijo: common questions
What does Sijo sell?
Performance bedding and sleepwear made from cooling, sustainable fabrics. Known for: Eucalyptus sheet sets, Cooling comforters, Memory foam and latex pillows, Cooling mattress pads and Loungewear.
Where is Sijo from?
Sijo is based in United States.
Where can you buy Sijo?
Sijo sells through its own online store and selected retailers. Its online store is at sijohome.com.
Who founded Sijo?
Sijo was founded by Anni Stromfeld and Jacob Xi.
Is Sijo's revenue growing?
We estimate Sijo's revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Sijo's competitors?
Sijo's closest competitors in the Home category are Eve Sleep, Riley Home, Buffy and ettitude.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.