Revival Rugs – D2C Ranking & Growth Metrics
Vintage, new and washable rugs for the home
Last updated · August 2026 edition · method v1.3
Revival Rugs ranks #55 of 312 D2C brands in the August 2026 edition and #20 of 121 in Home, up 7 places on last month. We estimate Revival Rugs' revenue is flat year on year (high confidence). Branded search is steady over the past year, with a seasonal peak in November and October. Among home brands selling home rugs, its closest competitor is Annie Selke (#121).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Revival Rugs is today: #55 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Revival Rugs' revenue growing?
We estimate Revival Rugs' revenue is flat year on year (high confidence). Branded search is growing and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Revival Rugs growing?
Revival Rugs' Momentum score is 52.4, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months, and growing over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #62 to #55 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Revival Rugs
Revival Rugs sells rugs for the home, ranging from vintage, hand-selected pieces to new designs woven in collaboration with artisan partners. Its range spans hand-knotted wool rugs, washable low-pile rugs, jute rugs, and rugs made from recycled materials such as denim or plastic bottles, offered in various sizes, shapes and colours for rooms including living rooms, bedrooms, kitchens and outdoor spaces. The brand positions itself around craftsmanship and material quality, drawing on traditional weaving techniques and sourcing from regions including Turkey, India, Istanbul and Casablanca for its one-of-a-kind vintage pieces.
The brand sells directly to consumers online, with tools such as a rug quiz, room visualiser, and free design consultations to help customers choose. It also offers a trade programme, wholesale channel and affiliate programme alongside its direct retail site. Revival Rugs frames its offering around combining the character of vintage and handmade rugs with the practicality of modern options like machine-washable constructions, aiming to serve customers furnishing a range of rooms with design-forward, well-made rugs.
Revival Rugs branded search volume
How often people search for Revival Rugs by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are growing. Demand is seasonal, peaking in November and October and lowest in June.
Revival Rugs' audience, products and channels
Social audience
- Instagram revival 285,644
- TikTok revivalrugs 2,174
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store1,000+
- New in the last 90 days893
- Typical price664
- Price range20 – 7,009
From Revival Rugs' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in the US, Australia, Canada and the Netherlands.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsYotpo
- Customer serviceGorgias
- SearchAlgolia
Tools detected on revivalrugs.com; detection covers common apps and may miss some.
Revival Rugs competitors
The home brands closest to Revival Rugs: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Rugs, bedding, and home décor for furnishing the home
Danish design brand for furniture, lighting and home accessories
British retailer of furniture, lighting and homeware
Design-focused home products sold direct to consumers.
British furniture and home accessories brand for natural, crafted living spaces
Revival Rugs vs Annie Selke
Revival Rugs leads on both size and growth: Scale 57.1 against 46.4, and Momentum 52 against 39. See Annie Selke's page.
| August 2026 | Revival Rugs | Annie Selke |
|---|---|---|
| Overall rank | #55 | #121 |
| Home rank | #20 | #39 |
| Scale (size) | 57.1 | 46.4 |
| Momentum (growth) | 52.4 | 38.6 |
| Branded search | 60 | 40 |
| Site traffic | 51 | 42 |
| Social audience | 61 | 59 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Revival Rugs: common questions
What does Revival Rugs sell?
Vintage, new and washable rugs for the home. Known for: Vintage one-of-a-kind rugs, Washable & easy-care rugs, Wool rugs, Jute rugs and Recycled material rugs.
Where is Revival Rugs from?
Revival Rugs is based in United States.
Where can you buy Revival Rugs?
Revival Rugs sells through its own online store. Its online store is at revivalrugs.com.
Is Revival Rugs' revenue growing?
We estimate Revival Rugs' revenue is flat year on year (high confidence). Branded search is growing and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Revival Rugs' competitors?
Revival Rugs' closest competitors in the Home category are Annie Selke, Ferm Living, Cox & Cox and Fellow.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.