Ruggable – D2C Ranking & Growth Metrics
Machine-washable rugs and home textiles for everyday households.
Last updated · September 2026 edition · data to end of August 2026 · method v1.3
Ruggable ranks #1 of 429 D2C brands in the September 2026 edition and #1 of 129 in Home, unchanged on last month. We estimate Ruggable's revenue is flat year on year (high confidence). Branded search is declining over the past year, with a seasonal peak in November and September. In Home, its closest competitor is Lorena Canals (#203).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence; close to flat. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Ruggable is today: #1 of 429 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Ruggable's revenue growing?
We estimate Ruggable's revenue is flat year on year (high confidence). Branded search is steady and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Ruggable growing?
Ruggable's Momentum score is 42.8, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Ruggable
Ruggable makes machine-washable rugs and related home textiles, sold direct to consumers through its own website. The core product is a two-piece rug system, consisting of a washable top cover and a non-slip pad, designed for households with children, pets or general everyday mess. The range has expanded to include doormats, rug pads, bath mats, pet beds, pillows and play mats, along with a dedicated spot cleaner product.
Ruggable competitors
The home brands closest to Ruggable: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Washable wool and cotton rugs and home textiles for living spaces and kids' rooms
Vintage, new and washable rugs for the home
Rugs, bedding, and home décor for furnishing the home
Handcrafted wool, jute and silk rugs for homes and trade clients
Hand-painted ceramics, dinnerware, furniture and home decor made in Aurora, New York
Ruggable vs Lorena Canals
Ruggable is the bigger brand (Scale 80.5 against 45.5), while Lorena Canals is growing faster (Momentum 63 against 43). See Lorena Canals' page.
| September 2026 | Ruggable | Lorena Canals |
|---|---|---|
| Overall rank | #1 | #203 |
| Home rank | #1 | #53 |
| Scale (size) | 80.5 | 45.5 |
| Momentum (growth) | 42.8 | 62.6 |
| Branded search | 88 | 41 |
| Site traffic | 71 | 33 |
| Social audience | 82 | 65 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Ruggable branded search volume
How often people search for Ruggable by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are steady. Demand is seasonal, peaking in November and September and lowest in April.
Ruggable's audience, products and channels
Social audience
- Instagram ruggable 1,700,365
- TikTok ruggable 169,900
- YouTube 6,530
Also on Pinterest and Facebook.
Followers as shown on each platform, collected for the September 2026 edition.
Products
- Products in store1,000+
- New in the last 90 days453
- Typical price249
- Price range49 – 1,699
From Ruggable's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada, the US, Australia and Italy.
Ecommerce stack
- SearchSearchspring
- PaymentsAfterpay
- TrackingGoogle Tag Manager
Tools detected on ruggable.com; detection covers common apps and may miss some.
Ruggable: common questions
What does Ruggable sell?
Machine-washable rugs and home textiles for everyday households. Known for: Two-piece washable rugs, Easy Care Wool collection, Doormats, Designer collaborations (Jonathan Adler, Anthropologie, Morris & Co.) and Rug pads and accessories.
Where is Ruggable from?
Ruggable is based in United States.
Where can you buy Ruggable?
Ruggable sells through its own online store and selected retailers. Its online store is at ruggable.com.
Who founded Ruggable?
Ruggable was founded by Jeneva Bell.
Is Ruggable's revenue growing?
We estimate Ruggable's revenue is flat year on year (high confidence). Branded search is steady and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Ruggable's competitors?
Ruggable's closest competitors in the Home category are Lorena Canals, Revival Rugs, Annie Selke and Armadillo.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. September 2026, method v1.3. See the methodology, or report a correction.