Annie Selke – D2C Ranking & Growth Metrics
Rugs, bedding, and home décor for furnishing the home
Last updated · August 2026 edition · method v1.2
Annie Selke ranks #121 of 312 D2C brands in the August 2026 edition and #39 of 121 in Home, up 2 places on last month. We estimate Annie Selke's revenue is shrinking year on year (high confidence). Branded search is declining sharply over the past year. Among home brands selling rugs and home décor, its closest competitor is Revival Rugs (#55).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Annie Selke is today: #121 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Annie Selke's revenue growing?
We estimate Annie Selke's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Annie Selke growing?
Annie Selke's Momentum score is 38.6, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining sharply over the past 12 months, and declining over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Annie Selke
Annie Selke sells rugs, bedding, and home décor for people furnishing and decorating their homes. The catalogue is organised around rugs in many materials and techniques, including wool, jute and sisal, cotton, viscose, hooked, hand-tufted, kilim, hand-knotted, woven, and flatweave, alongside performance and indoor/outdoor rugs, custom sizing, and stair runners. Beyond rugs, the brand offers bedding, pillows and throws, bath and apparel items, décor and wallpaper, tabletop goods, and furniture spanning sofas, chairs, tables, and patio pieces.
Annie Selke sells directly to consumers through its own website, with shop-by-color and shop-by-material navigation, buying guides, and quizzes to help shoppers choose rugs and bedding. The brand also offers a trade partner programme for design professionals and features collaborations with designers including Marie Flanigan, Kit Kemp, Bunny Williams, and Gray Benko. Shipping is offered within the contiguous United States and Canada, with additional paid options for Alaska, Hawaii, and Puerto Rico, and White Glove delivery for large rugs and select furniture.
Annie Selke branded search volume
How often people search for Annie Selke by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply; the last three months, compared with the same months a year earlier, are declining. Demand is fairly steady through the year.
Annie Selke's audience, products and channels
Social audience
- Instagram annieselke 215,700
- TikTok annieselke 6,148
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store250
- New in the last 90 days21
- Typical price228
- Price range1 – 2,748
From Annie Selke's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US and Canada.
Annie Selke competitors
The home brands closest to Annie Selke: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Vintage, new and washable rugs for the home
Washable wool and cotton rugs and home textiles for living spaces and kids' rooms
British furniture, lighting and homeware for the home and garden
British home and garden furniture, lighting and accessories
British home lighting, switches, handles and bathroom fittings
Annie Selke vs Revival Rugs
Revival Rugs leads on both size and growth: Scale 57.1 against 46.4, and Momentum 52 against 39. See Revival Rugs' page.
| August 2026 | Annie Selke | Revival Rugs |
|---|---|---|
| Overall rank | #121 | #55 |
| Home rank | #39 | #20 |
| Scale (size) | 46.4 | 57.1 |
| Momentum (growth) | 38.6 | 52.4 |
| Branded search | 40 | 60 |
| Site traffic | 42 | 51 |
| Social audience | 59 | 61 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Annie Selke: common questions
What does Annie Selke sell?
Rugs, bedding, and home décor for furnishing the home. Known for: Rugs, Bedding, Home décor, Furniture and Designer collaborations.
Where is Annie Selke from?
Annie Selke is based in United States.
Where can you buy Annie Selke?
Annie Selke sells through its own online store and selected retailers. Its online store is at annieselke.com.
Is Annie Selke's revenue growing?
We estimate Annie Selke's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Annie Selke's competitors?
Annie Selke's closest competitors in the Home category are Revival Rugs, Lorena Canals, Rowen & Wren and Garden Trading.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.