Lorena Canals – D2C Ranking & Growth Metrics
Washable wool and cotton rugs and home textiles for living spaces and kids' rooms
Last updated · August 2026 edition · method v1.2
Lorena Canals ranks #140 of 312 D2C brands in the August 2026 edition and #47 of 121 in Home, down 1 place on last month. We estimate Lorena Canals' revenue is growing year on year (high confidence). Branded search is growing over the past year. Among home brands selling washable rugs, its closest competitor is Annie Selke (#121).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Lorena Canals is today: #140 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing (50 = flat).
what drives the score Is Lorena Canals' revenue growing?
We estimate Lorena Canals' revenue is growing year on year (high confidence). Branded search is steady and site traffic is growing strongly year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Lorena Canals growing?
Lorena Canals' Momentum score is 62.6, which means it is growing (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is growing strongly over the same 12 months. Since September 2025 it has moved from #131 to #140 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Lorena Canals
Lorena Canals designs and manufactures washable rugs and related home textiles, including cushions, baskets, poufs and decor pieces for both living spaces and children's rooms. The brand is known for having created the first washable rug, and its collections span wool and cotton rugs, shaped and play rugs, and customisable designs, alongside nursery decor and soft furnishings for kids' rooms. Products are sold under the Lorena Canals name, aimed at households looking for practical, easy-to-clean textiles for family living spaces.
Lorena Canals branded search volume
How often people search for Lorena Canals by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing; the last three months, compared with the same months a year earlier, are steady. Demand is fairly steady through the year.
Lorena Canals' audience, products and channels
Social audience
- Instagram lorenacanalskids 392,653
- TikTok lorenacanalsrugs 2,885
Also on Pinterest.
Followers as shown on each platform, end of August 2026.
Products
- Products in store248
- New in the last 90 days45
- Typical price€169
- Price range€4 – €2,300
From Lorena Canals' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Spain, France, Italy and Germany.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsYotpo, Judge.me
- MerchandisingRebuy
- PaymentsShop Pay
- AnalyticsHotjar
Tools detected on lorenacanals.com; detection covers common apps and may miss some.
Lorena Canals competitors
The home brands closest to Lorena Canals: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Rugs, bedding, and home décor for furnishing the home
Handcrafted wool, jute and silk rugs for homes and trade clients
Vintage, new and washable rugs for the home
Eco-certified, refillable multipurpose and home cleaning products.
Organic baby and toddler clothing, nursery decor and accessories.
Lorena Canals vs Annie Selke
Annie Selke is the bigger brand (Scale 46.4 against 45.5), while Lorena Canals is growing faster (Momentum 63 against 39). See Annie Selke's page.
| August 2026 | Lorena Canals | Annie Selke |
|---|---|---|
| Overall rank | #140 | #121 |
| Home rank | #47 | #39 |
| Scale (size) | 45.5 | 46.4 |
| Momentum (growth) | 62.6 | 38.6 |
| Branded search | 41 | 40 |
| Site traffic | 33 | 42 |
| Social audience | 65 | 59 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Lorena Canals: common questions
What does Lorena Canals sell?
Washable wool and cotton rugs and home textiles for living spaces and kids' rooms. Known for: Washable wool rugs, Washable cotton rugs, Kids rugs, Play rugs and Poufs and cushions.
Where is Lorena Canals from?
Lorena Canals is based in Barcelona, Spain.
Where can you buy Lorena Canals?
Lorena Canals sells through its own online store and selected retailers. Its online store is at lorenacanals.com.
When was Lorena Canals founded?
Lorena Canals was founded in 1998.
Who founded Lorena Canals?
Lorena Canals was founded by Lorena Canals.
Is Lorena Canals' revenue growing?
We estimate Lorena Canals' revenue is growing year on year (high confidence). Branded search is steady and site traffic is growing strongly year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Lorena Canals' competitors?
Lorena Canals' closest competitors in the Home category are Annie Selke, Armadillo, Revival Rugs and Koh.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.