KINTO – D2C Ranking & Growth Metrics
Japanese tableware and lifestyle goods for coffee, tea and the home.
Last updated · August 2026 edition · method v1.2
KINTO ranks #218 of 312 D2C brands in the August 2026 edition and #76 of 121 in Home, up 3 places on last month. We estimate KINTO's revenue is flat year on year (high confidence). Branded search is declining over the past year. Among home brands selling tableware and drinkware, its closest competitor is Felt+Fat (#299).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big KINTO is today: #218 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is KINTO's revenue growing?
We estimate KINTO's revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is KINTO growing?
KINTO's Momentum score is 51.0, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #192 to #218 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About KINTO
KINTO is a Japanese brand making tableware and lifestyle goods, sold in the United States through KINTO USA. Its range covers drinkware, coffee and tea ware, kitchenware, ceramics, glassware and related home accessories such as vases, planters and textiles under its Futo fabric line. Products include water bottles, tumblers, mugs, cups, jugs, plates, bowls, canisters and cookware, with some items made in Japan.
The brand sells directly through its own online store, organised by product category and by curated collections such as Cast, Glassware, Ceramics and seasonal or gift-focused groupings. It positions its goods around everyday rituals in the home, particularly coffee and tea preparation, cooking and dining, aiming at consumers seeking considered, functional objects for daily use. KINTO also offers gift sets, a gift registry and spare parts for its product lines, and maintains a journal and styling content alongside information on its community and company background.
KINTO branded search volume
How often people search for KINTO by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are steady. Demand is fairly steady through the year.
KINTO's audience, products and channels
Social audience
- Instagram kintousa 73,727
- YouTube KINTOjapan 3,910
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store459
- New in the last 90 days2
- Typical priceUS$28
- Price rangeUS$1 – US$516
From KINTO's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia and the US.
Ecommerce stack
- Email & SMSKlaviyo, Attentive
- Customer serviceZendesk
Tools detected on kinto-usa.com; detection covers common apps and may miss some.
KINTO competitors
The home brands closest to KINTO: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Handmade porcelain tableware and home ceramics from Philadelphia
Natural home diffusers, humidifiers, and scents for air care.
Houseplants, outdoor plants and pots delivered direct to UK homes
Online mattresses, beds and bedding for UK shoppers
Home decor and linen bedding for bed, bath, dining and kitchen.
KINTO: common questions
What does KINTO sell?
Japanese tableware and lifestyle goods for coffee, tea and the home. Known for: Drinkware and water bottles, Coffee and tea ware, Ceramics and glassware (Cast series), Kitchenware and cookware and Futo fabric accessories.
Where is KINTO from?
KINTO is based in Japan.
Where can you buy KINTO?
KINTO sells through its own online store and selected retailers. Its online store is at kinto-usa.com.
Is KINTO's revenue growing?
We estimate KINTO's revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are KINTO's competitors?
KINTO's closest competitors in the Home category are Felt+Fat, Vitruvi, Patch and Eve Sleep.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.