Felt+Fat – D2C Ranking & Growth Metrics
Handmade porcelain tableware and home ceramics from Philadelphia
Last updated · August 2026 edition · method v1.2
Felt+Fat ranks #299 of 312 D2C brands in the August 2026 edition and #117 of 121 in Home, down 2 places on last month. We estimate Felt+Fat's revenue is shrinking year on year (medium confidence). Branded search is declining over the past year, with a seasonal peak in November and December. Among home brands selling handmade tableware, its closest competitor is Notary Ceramics (#302).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Felt+Fat is today: #299 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Felt+Fat's revenue growing?
We estimate Felt+Fat's revenue is shrinking year on year (medium confidence). Felt+Fat's branded search volume is small, so the signal is noisier and confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Felt+Fat growing?
Felt+Fat has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is declining over the past 12 months, and declining sharply over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Felt+Fat
Felt+Fat makes handmade ceramic tableware and home goods, including plates, bowls, mugs, cups, vases and pet bowls. The studio produces its pieces in Philadelphia using porcelain fired at high temperatures, and offers them in a range of named glaze colours and patterns such as Confetti, Tenmoku, Persimmon, Azul and Milk. Products are sold individually or as curated multi-piece sets, aimed at people furnishing their dining tables and homes with durable, handcrafted pieces rather than mass-produced tableware.
The brand sells directly to consumers through its own website, alongside a wholesale channel. It positions itself around craftsmanship, material quality and longevity, contrasting its porcelain goods with cheaper, factory-made alternatives. Felt+Fat is based in the Kensington neighbourhood of Philadelphia, where it has operated its studio since the company's founding. The name references materials used symbolically by the sculptor Joseph Beuys, reflecting the brand's emphasis on craft and meaning behind its products.
Felt+Fat branded search volume
How often people search for Felt+Fat by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are declining sharply. Demand is seasonal, peaking in November and December and lowest in March.
Felt+Fat's audience, products and channels
Social audience
- Instagram feltandfat 59,222
Followers as shown on each platform, end of August 2026.
Products
- Products in store160
- New in the last 90 days6
- Typical price123
- Price range11 – 1,069
From Felt+Fat's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Felt+Fat competitors
The home brands closest to Felt+Fat: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Handmade ceramic homewares and lighting from Portland, Oregon
British-made leather and fabric sofas, sofa beds, and beds for the home.
Pottery and home goods made in Asheville, North Carolina.
Japanese tableware and lifestyle goods for coffee, tea and the home.
Eucalyptus Lyocell bed sheets and pillowcases sold direct to consumers.
Felt+Fat: common questions
What does Felt+Fat sell?
Handmade porcelain tableware and home ceramics from Philadelphia. Known for: Plates, Bowls, Mugs & cups, Vases and Tableware sets.
Where is Felt+Fat from?
Felt+Fat is based in Philadelphia, United States.
Where can you buy Felt+Fat?
Felt+Fat sells through its own online store and selected retailers. Its online store is at feltandfat.com.
When was Felt+Fat founded?
Felt+Fat was founded in 2013.
Is Felt+Fat's revenue growing?
We estimate Felt+Fat's revenue is shrinking year on year (medium confidence). Felt+Fat's branded search volume is small, so the signal is noisier and confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Felt+Fat's competitors?
Felt+Fat's closest competitors in the Home category are Notary Ceramics, Darlings of Chelsea, East Fork and KINTO.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.