Brod & Taylor – D2C Ranking & Growth Metrics
Home baking tools, from proofers to bannetons and bread steels
Last updated · August 2026 edition · method v1.2
Brod & Taylor ranks #213 of 312 D2C brands in the August 2026 edition and #74 of 121 in Home, down 7 places on last month. We estimate Brod & Taylor's revenue is growing year on year (high confidence). Branded search is growing strongly over the past year, with a seasonal peak in November and December. Among home brands selling home baking tools, its closest competitor is Fable Home (#211).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Brod & Taylor is today: #213 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing fast (50 = flat).
what drives the score Is Brod & Taylor's revenue growing?
We estimate Brod & Taylor's revenue is growing year on year (high confidence). Branded search is growing strongly and site traffic is growing strongly year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Brod & Taylor growing?
Brod & Taylor's Momentum score is 72.3, which means it is growing fast (50 means flat; a brand that doubled would score about 88). Branded search is growing strongly over the past 12 months. Site traffic is growing strongly over the same 12 months. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Brod & Taylor
Brod & Taylor designs and sells home baking tools and kitchen equipment, aimed at bread bakers and home cooks seeking consistent, professional-style results. The range spans the baking process from starter care and dough preparation to proofing, baking and serving, including folding proofers, the Sourdough Home, baking shells, bread steels, bannetons, a dough sheeter and knife sharpeners. Products are sold directly through the brand's website, with recipes, how-to guides and videos supporting customers in using them.
Brod & Taylor branded search volume
How often people search for Brod & Taylor by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing strongly. Demand is seasonal, peaking in November and December and lowest in September.
Brod & Taylor's audience, products and channels
Social audience
- Instagram brodandtaylor 118,675
- YouTube 11,500
Also on Pinterest, X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store94
- New in the last 90 days2
- Typical price39
- Price range0 – 999
From Brod & Taylor's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia, Canada, the UK and the Netherlands.
Brod & Taylor competitors
The home brands closest to Brod & Taylor: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
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Natural home diffusers, humidifiers, and scents for air care.
Los Angeles-made candles, incense and home fragrance products
Brooklyn-based textiles and home goods with bold, original prints
Brod & Taylor: common questions
What does Brod & Taylor sell?
Home baking tools, from proofers to bannetons and bread steels. Known for: Folding Proofer, Sourdough Home, Bannetons, Baking Shell and Bread Steel.
Where is Brod & Taylor from?
Brod & Taylor is based in United States.
Where can you buy Brod & Taylor?
Brod & Taylor sells through its own online store and selected retailers. Its online store is at brodandtaylor.com.
Who founded Brod & Taylor?
Brod & Taylor was founded by Michael Taylor.
Is Brod & Taylor's revenue growing?
We estimate Brod & Taylor's revenue is growing year on year (high confidence). Branded search is growing strongly and site traffic is growing strongly year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Brod & Taylor's competitors?
Brod & Taylor's closest competitors in the Home category are Fable Home, smol, Vitruvi and P.F. Candle Co..
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.