Garden Trading – D2C Ranking & Growth Metrics
British home and garden furniture, lighting and accessories
Last updated · August 2026 edition · method v1.3
Garden Trading ranks #97 of 312 D2C brands in the August 2026 edition and #31 of 121 in Home, up 3 places on last month. We estimate Garden Trading's revenue is shrinking year on year (medium confidence). Branded search is declining over the past year. Among home brands selling home and garden furniture, its closest competitor is Rowen & Wren (#156).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence; close to flat. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Garden Trading is today: #97 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Garden Trading's revenue growing?
We estimate Garden Trading's revenue is shrinking year on year (medium confidence). Garden Trading sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Garden Trading growing?
Garden Trading's Momentum score is 40.9, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #98 to #97 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Garden Trading
Garden Trading is a British home and garden brand selling furniture, lighting and accessories for indoor and outdoor living. Its range spans kitchen and dining furniture, bedroom and bathroom pieces, hallway and bootroom storage, home office furniture, and decorative items such as mirrors, cushions, vases and candles, alongside garden furniture, planters, outdoor lighting and gardening tools. Products are organised into named collections covering distinct styles and materials, from rattan and teak garden sets to painted wood furniture and metal storage pieces.
The brand positions itself around practical, considered design for the home and garden, offering coordinated ranges rather than single statement items. It sells directly to consumers through its own website, organised by room and by collection, and references seasonal ranges and promotions. Garden Trading's catalogue suggests a wholesale-led distribution model as well, with products designed to furnish multiple areas of a home from hallway to garden in a consistent aesthetic.
Garden Trading branded search volume
How often people search for Garden Trading by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining. Demand is fairly steady through the year.
Garden Trading's audience, products and channels
Social audience
- Instagram gardentradingcompany 169,612
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the UK.
Ecommerce stack
- ReviewsTrustpilot
- SearchKlevu
- PaymentsKlarna
- TrackingMeta Pixel, Google Tag Manager
Tools detected on gardentrading.co.uk; detection covers common apps and may miss some.
Garden Trading competitors
The home brands closest to Garden Trading: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
British furniture, lighting and homeware for the home and garden
Furniture and home decor for styled interiors and outdoor living.
Rugs, bedding, and home décor for furnishing the home
Direct-to-consumer furniture for living, dining and sleeping spaces
British home lighting, switches, handles and bathroom fittings
Garden Trading vs Rowen & Wren
Garden Trading is the bigger brand (Scale 50.1 against 43.3), while Rowen & Wren is growing faster (Momentum 53 against 41). See Rowen & Wren's page.
| August 2026 | Garden Trading | Rowen & Wren |
|---|---|---|
| Overall rank | #97 | #156 |
| Home rank | #31 | #52 |
| Scale (size) | 50.1 | 43.3 |
| Momentum (growth) | 40.9 | 53.1 |
| Branded search | 46 | 40 |
| Site traffic | 50 | 38 |
| Social audience | 56 | 53 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Garden Trading: common questions
What does Garden Trading sell?
British home and garden furniture, lighting and accessories. Known for: Garden furniture, Outdoor lighting, Kitchen and dining storage, Pots and planters and Hallway and bootroom furniture.
Where is Garden Trading from?
Garden Trading is based in United Kingdom.
Where can you buy Garden Trading?
Garden Trading sells through its own online store and a network of retailers and stockists. Its online store is at gardentrading.co.uk.
Is Garden Trading's revenue growing?
We estimate Garden Trading's revenue is shrinking year on year (medium confidence). Garden Trading sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Garden Trading's competitors?
Garden Trading's closest competitors in the Home category are Rowen & Wren, McGee & Co., Annie Selke and Sixpenny.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.