PlushBeds – D2C Ranking & Growth Metrics
Organic latex mattresses, toppers and bedding for healthier sleep
Last updated · August 2026 edition · method v1.3
PlushBeds ranks #260 of 312 D2C brands in the August 2026 edition and #98 of 121 in Home, unchanged on last month. We estimate PlushBeds' revenue is shrinking year on year (high confidence). Branded search is declining over the past year. Among home brands selling organic latex mattresses, its closest competitor is Birch Living (#297).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big PlushBeds is today: #260 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is PlushBeds' revenue growing?
We estimate PlushBeds' revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is PlushBeds growing?
PlushBeds' Momentum score is 37.8, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #261 to #260 overall. Its size score is driven most by branded search demand, with social audience relatively weakest.
About PlushBeds
PlushBeds makes organic latex mattresses, toppers, pillows, bedding and adjustable beds, sold directly to consumers online. The company was founded after its CEO, Michael Hughes, struggled to find toxin-free mattresses for his family, and the brand has since built its range around certified organic and natural materials such as latex, wool and cotton. Products include spring and springless mattresses, kids' mattresses, sofa bed and RV mattresses, latex and down pillows, and organic cotton, bamboo and TENCEL bedding.
The brand positions itself around material purity and certification, citing standards such as GOTS for organic cotton, GOLS for organic latex, GreenGuard Gold and CertiPUR. It targets households seeking to reduce chemical exposure in the bedroom, including flame retardants and synthetic foams. PlushBeds sells primarily through its own website, offering free shipping and a trial period, and also produces adjustable bed bases, foundations and bed frames to complement its mattress range.
PlushBeds branded search volume
How often people search for PlushBeds by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining. Demand is fairly steady through the year.
PlushBeds' audience, products and channels
Social audience
- Instagram PlushBeds 8,850
- TikTok plushbeds 460
- YouTube PlushBeds 2,090
Also on Pinterest, X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store73
- New in the last 90 days5
- Typical priceUS$1,059
- Price rangeUS$10 – US$49,999
From PlushBeds' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada and the US.
Ecommerce stack
- Email & SMSKlaviyo, Postscript
- ReviewsYotpo
- Customer serviceGorgias, Zendesk
- Cross-borderGlobal-e
- PaymentsKlarna, Afterpay, Shop Pay
- AnalyticsHotjar
Tools detected on plushbeds.com; detection covers common apps and may miss some.
PlushBeds competitors
The home brands closest to PlushBeds: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Natural and organic mattresses made in the USA
Organic mattresses, bedding and furniture for the whole family
Organic cotton bedding and bath textiles from Canada
Organic cotton bedding, towels and home textiles.
Organic cotton bedding, sheets and home textiles
PlushBeds: common questions
What does PlushBeds sell?
Organic latex mattresses, toppers and bedding for healthier sleep. Known for: Botanical Bliss Mattress, Organic Latex Toppers, Adjustable Beds, Organic Cotton Bedding and Latex and Down Pillows.
Where is PlushBeds from?
PlushBeds is based in United States.
Where can you buy PlushBeds?
PlushBeds sells through its own online store and selected retailers. Its online store is at plushbeds.com.
Who founded PlushBeds?
PlushBeds was founded by Michael Hughes.
Is PlushBeds' revenue growing?
We estimate PlushBeds' revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are PlushBeds' competitors?
PlushBeds' closest competitors in the Home category are Birch Living, Naturepedic, Takasa and Coyuchi.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.