Zoma – D2C Ranking & Growth Metrics
Recovery-focused mattresses and bedding for active sleepers
Last updated · September 2026 edition · data to end of August 2026 · method v1.3
Zoma ranks #306 of 419 D2C brands in the September 2026 edition and #82 of 128 in Home, up 24 places on last month. We estimate Zoma's revenue is flat year on year (low confidence). Branded search is growing strongly over the past year, with a seasonal peak in August and May. In Home, its closest competitor is Nest Bedding (#327).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Zoma is today: #306 of 419 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Zoma's revenue growing?
We estimate Zoma's revenue is flat year on year (low confidence). Branded search is growing strongly but site traffic is declining sharply, so the two signals don't back each other up and confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Zoma growing?
Zoma's Momentum score is 56.0, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is growing strongly over the past 12 months. Site traffic is declining sharply over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Zoma
Zoma sells mattresses, pillows, bed frames and bedding, sold directly online and positioned around recovery and performance for active sleepers and athletes. Its mattress range includes the Zoma Start Hybrid, Zoma Hybrid and Zoma Boost, built with cooling gel foam, pocketed coils and zoned support layers intended to aid spinal alignment and reduce aches. The product line extends to pillows, adjustable beds, foundations, sheets and mattress protectors, allowing customers to build a complete sleep setup.
The brand markets itself heavily through endorsements from professional athletes across various sports, framing sleep as part of athletic recovery and training. Products are sold through its own website with options such as financing, a trial period, and a multi-year warranty. Zoma states its mattresses are made in the USA and uses CertiPUR-US certified foams, with fiberglass-free construction mentioned for at least one model.
Zoma competitors
The home brands closest to Zoma: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
US-made mattresses and bedding, sold online and in showrooms.
Mattresses, bed frames and sleep accessories sold direct to consumers.
Online mattresses, beds and bedding for UK shoppers
Organic latex mattresses, toppers and bedding for healthier sleep
Organic mattresses, bedding and furniture for the whole family
Zoma vs Nest Bedding
Zoma leads on both size and growth: Scale 34.9 against 32.9, and Momentum 56 against 47. See Nest Bedding's page.
| September 2026 | Zoma | Nest Bedding |
|---|---|---|
| Overall rank | #306 | #327 |
| Home rank | #82 | #88 |
| Scale (size) | 34.9 | 32.9 |
| Momentum (growth) | 56.0 | 46.5 |
| Branded search | 56 | 33 |
| Site traffic | 16 | 29 |
| Social audience | 33 | 37 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Zoma branded search volume
How often people search for Zoma by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing strongly. Demand is seasonal, peaking in August and May and lowest in September.
Zoma's audience, products and channels
Social audience
- Instagram zoma 14,469
- TikTok zomasleep 5,502
Also on X and Facebook.
Followers as shown on each platform, collected for the September 2026 edition.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Zoma: common questions
What does Zoma sell?
Recovery-focused mattresses and bedding for active sleepers. Known for: Zoma Hybrid mattress, Zoma Start Hybrid mattress, Zoma Boost mattress, Adjustable bed frames and Pillows.
Where is Zoma from?
Zoma is based in United States.
Where can you buy Zoma?
Zoma sells through its own online store and selected retailers. Its online store is at zomasleep.com.
Is Zoma's revenue growing?
We estimate Zoma's revenue is flat year on year (low confidence). Branded search is growing strongly but site traffic is declining sharply, so the two signals don't back each other up and confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Zoma's competitors?
Zoma's closest competitors in the Home category are Nest Bedding, Nolah, Eve Sleep and PlushBeds.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. September 2026, method v1.3. See the methodology, or report a correction.