Mud Australia – D2C Ranking & Growth Metrics
Handmade Australian porcelain homewares, dinnerware and lighting
Last updated · August 2026 edition · method v1.2
Mud Australia ranks #225 of 312 D2C brands in the August 2026 edition and #78 of 121 in Home, down 3 places on last month. We estimate Mud Australia's revenue is growing year on year (medium confidence). Branded search is steady over the past year. Among home brands selling porcelain homewares, its closest competitor is Vitruvi (#222).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Mud Australia is today: #225 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Mud Australia's revenue growing?
We estimate Mud Australia's revenue is growing year on year (medium confidence). Mud Australia sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Mud Australia growing?
Mud Australia's Momentum score is 56.6, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is growing over the same 12 months. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Mud Australia
Mud Australia designs and makes porcelain homewares, including dinnerware, servingware, drinkware, cookware, lighting and home décor, from its studio in Sydney. Founded and designed by Shelley Simpson, the brand began in 1994 and now offers its collection in a range of coloured glazes, aimed at customers seeking understated, timeless pieces for everyday use and entertaining. Products are handmade using porcelain clay sourced from Limoges, France, with pigment tinted at the slip stage and glaze applied to the interior of each piece.</br>The brand sells through its own retail stores, located in Australia, the United States, the United Kingdom and Canada, as well as online and through stockists in trade, hospitality and design sectors. Mud Australia also offers gift registries and corporate gifting services. It describes itself as a carbon neutral business, certified since 2020, and positions its products as considered, long-lasting design intended to complement a range of interiors.
Mud Australia branded search volume
How often people search for Mud Australia by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is fairly steady through the year.
Mud Australia's audience, products and channels
Social audience
- Instagram mudaustralia 90,613
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia and the UK.
Ecommerce stack
- Email & SMSKlaviyo
- Customer serviceGorgias
- SearchAlgolia
Tools detected on mudaustralia.com; detection covers common apps and may miss some.
Mud Australia competitors
The home brands closest to Mud Australia: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Natural home diffusers, humidifiers, and scents for air care.
Japanese tableware and lifestyle goods for coffee, tea and the home.
Live houseplants delivered ready to display, with pots and care support.
Air purifiers and humidifiers using proprietary PECO filtration technology
British designer of sustainable LED lighting and light bulbs
Mud Australia vs Vitruvi
Vitruvi is the bigger brand (Scale 34.3 against 34.2), while Mud Australia is growing faster (Momentum 57 against 41). See Vitruvi's page.
| August 2026 | Mud Australia | Vitruvi |
|---|---|---|
| Overall rank | #225 | #222 |
| Home rank | #78 | #77 |
| Scale (size) | 34.2 | 34.3 |
| Momentum (growth) | 56.6 | 41.1 |
| Branded search | 27 | 26 |
| Site traffic | 28 | 25 |
| Social audience | 49 | 55 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Mud Australia: common questions
What does Mud Australia sell?
Handmade Australian porcelain homewares, dinnerware and lighting. Known for: Dinnerware, Servingware, Drinkware, Lighting and Home décor.
Where is Mud Australia from?
Mud Australia is based in Sydney, Australia.
Where can you buy Mud Australia?
Mud Australia sells through its own online store and a network of retailers and stockists. Its online store is at mudaustralia.com.
When was Mud Australia founded?
Mud Australia was founded in 1994.
Who founded Mud Australia?
Mud Australia was founded by Shelley Simpson.
Is Mud Australia's revenue growing?
We estimate Mud Australia's revenue is growing year on year (medium confidence). Mud Australia sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Mud Australia's competitors?
Mud Australia's closest competitors in the Home category are Vitruvi, KINTO, Bloomscape and Molekule.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.