Cozy Earth – D2C Ranking & Growth Metrics
Bamboo-based bedding, sleepwear and loungewear sold online
Last updated · August 2026 edition · method v1.3
Cozy Earth ranks #17 of 312 D2C brands in the August 2026 edition and #7 of 121 in Home, down 3 places on last month. We estimate Cozy Earth's revenue is shrinking year on year (high confidence). Branded search is growing over the past year, with a seasonal peak in November and December. Among home brands selling bamboo bedding, its closest competitor is ettitude (#270).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Cozy Earth is today: #17 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Cozy Earth's revenue growing?
We estimate Cozy Earth's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Cozy Earth growing?
Cozy Earth's Momentum score is 41.4, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months, and declining over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #5 to #17 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Cozy Earth
Cozy Earth sells bedding, loungewear and sleepwear made primarily from bamboo-derived fabrics. Its range includes sheet sets, blankets, comforters, robes, slippers and socks, alongside women's and men's lounge sets. Products are positioned as premium home and sleepwear items, with bedding items noted as eligible for HSA/FSA purchase, suggesting a US consumer base seeking softer, temperature-regulating textiles for bedrooms and everyday loungewear.
The brand operates as a direct-to-consumer retailer through its own website, offering free domestic shipping above a spending threshold and bundle discounts for multiple-item purchases. Cozy Earth markets across several product categories rather than a single core item, spanning bedding, sleepwear, loungewear and accessories such as slippers and socks. No further detail on company history, leadership or headquarters is provided in the available sources.
Cozy Earth branded search volume
How often people search for Cozy Earth by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing; the last three months, compared with the same months a year earlier, are declining. Demand is seasonal, peaking in November and December and lowest in June.
Cozy Earth's audience, products and channels
Social audience
- Instagram cozyearth 854,935
- YouTube cozyearthofficial 13,800
Also on Pinterest, X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store243
- New in the last 90 days17
- Typical price£119
- Price range£9 – £1,452
From Cozy Earth's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Canada, Australia and the UK.
Ecommerce stack
- Email & SMSKlaviyo, Attentive
- SubscriptionsRecharge
- ReviewsOkendo
- Customer serviceGorgias
- PaymentsKlarna
- TrackingGoogle Tag Manager
Tools detected on cozyearth.com; detection covers common apps and may miss some.
Cozy Earth competitors
The home brands closest to Cozy Earth: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Bamboo-fabric bedding and home textiles sold direct to consumers.
Direct-to-consumer bedding, bath and home accessories brand.
Organic cotton bedding, sheets and home textiles
Mattresses, bedroom furniture and bedding for better sleep
British direct-to-consumer mattresses, beds and bedding brand.
Cozy Earth vs ettitude
Cozy Earth is the bigger brand (Scale 66.0 against 26.3), while ettitude is growing faster (Momentum 47 against 41). See ettitude's page.
| August 2026 | Cozy Earth | ettitude |
|---|---|---|
| Overall rank | #17 | #270 |
| Home rank | #7 | #103 |
| Scale (size) | 66.0 | 26.3 |
| Momentum (growth) | 41.4 | 46.9 |
| Branded search | 68 | 24 |
| Site traffic | 58 | 28 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Cozy Earth: common questions
What does Cozy Earth sell?
Bamboo-based bedding, sleepwear and loungewear sold online. Known for: Bamboo Sheet Set, Loungewear, Sleepwear, Robes and Slippers.
Where is Cozy Earth from?
Cozy Earth is based in United States.
Where can you buy Cozy Earth?
Cozy Earth sells through its own online store and selected retailers. Its online store is at cozyearth.com.
Is Cozy Earth's revenue growing?
We estimate Cozy Earth's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Cozy Earth's competitors?
Cozy Earth's closest competitors in the Home category are ettitude, Brooklinen, Boll & Branch and Silk & Snow.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.