ettitude – D2C Ranking & Growth Metrics
Bamboo-fabric bedding and home textiles sold direct to consumers.
Last updated · August 2026 edition · method v1.2
ettitude ranks #270 of 312 D2C brands in the August 2026 edition and #103 of 121 in Home, up 2 places on last month. We estimate ettitude's revenue is flat year on year (low confidence). Branded search is declining sharply over the past year, with a seasonal peak in November and December. Among home brands selling bamboo bedding, its closest competitor is Cozy Earth (#17).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big ettitude is today: #270 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is ettitude's revenue growing?
We estimate ettitude's revenue is flat year on year (low confidence). Branded search is declining sharply but site traffic is growing, so the two signals don't back each other up and confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is ettitude growing?
ettitude's Momentum score is 46.9, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is declining sharply over the past 12 months. Site traffic is growing over the same 12 months. Since September 2025 it has moved from #233 to #270 overall. Its size score is driven most by site traffic, with branded search demand relatively weakest.
About ettitude
ettitude makes bamboo-based bedding and home textiles, including sheet sets, duvet covers, pillowcases and blankets, alongside a wider range of bath, body and home fragrance products. The core material is a bamboo lyocell fabric sold under names such as Signature Sateen and Luxe Sateen, positioned as an alternative to cotton for buyers seeking softer, breathable sleep products. The range also extends into baby bedding, bathrobes, towels, rugs, candles, diffusers and small wellness devices.
The brand sells direct to consumers through its own website, organising products by category and by fabric type, with bundles and seasonal sales offered alongside individual items. ettitude targets home shoppers interested in bedding made from alternative, non-cotton fibres, and also offers a curated and pre-loved section alongside its main product lines. Its catalogue spans bedroom, bathroom and general home goods rather than being limited strictly to bedding.
ettitude branded search volume
How often people search for ettitude by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply. Demand is seasonal, peaking in November and December and lowest in July.
ettitude's audience, products and channels
Products
- Products in store140
- New in the last 90 days1
- Typical priceUS$159
- Price rangeUS$5 – US$2,400
From ettitude's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada, the US and Spain.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsYotpo
- Customer serviceGorgias
- PaymentsAfterpay
- AnalyticsTriple Whale
Tools detected on ettitude.com; detection covers common apps and may miss some.
ettitude competitors
The home brands closest to ettitude: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Bamboo-based bedding, sleepwear and loungewear sold online
Bedding and home textiles made from eucalyptus, linen and cotton.
Heavyweight European flax linen bedding, bath, kitchen and home textiles.
Direct-to-consumer bedding and bath textiles, including sheets, towels and robes.
Performance bedding and sleepwear made from cooling, sustainable fabrics.
ettitude vs Cozy Earth
Cozy Earth is the bigger brand (Scale 66.0 against 26.3), while ettitude is growing faster (Momentum 47 against 41). See Cozy Earth's page.
| August 2026 | ettitude | Cozy Earth |
|---|---|---|
| Overall rank | #270 | #17 |
| Home rank | #103 | #7 |
| Scale (size) | 26.3 | 66.0 |
| Momentum (growth) | 46.9 | 41.4 |
| Branded search | 24 | 68 |
| Site traffic | 28 | 58 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
ettitude: common questions
What does ettitude sell?
Bamboo-fabric bedding and home textiles sold direct to consumers. Known for: Bamboo sheet sets, Duvet covers, Pillowcases, Waffle bathrobe and Vegan cashmere throw blanket.
Where is ettitude from?
ettitude is based in United States.
Where can you buy ettitude?
ettitude sells through its own online store and selected retailers. Its online store is at ettitude.com.
Is ettitude's revenue growing?
We estimate ettitude's revenue is flat year on year (low confidence). Branded search is declining sharply but site traffic is growing, so the two signals don't back each other up and confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are ettitude's competitors?
ettitude's closest competitors in the Home category are Cozy Earth, Buffy, Rough Linen and Riley Home.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.