Tylko – D2C Ranking & Growth Metrics
Made-to-order modular shelving, wardrobes and sofas for the home.
Last updated · August 2026 edition · method v1.2
Tylko ranks #11 of 312 D2C brands in the August 2026 edition and #5 of 121 in Home, up 5 places on last month. We estimate Tylko's revenue is growing year on year (high confidence). Branded search is growing over the past year. Among home brands selling modular furniture, its closest competitor is Burrow (#136).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Tylko is today: #11 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing (50 = flat).
what drives the score Is Tylko's revenue growing?
We estimate Tylko's revenue is growing year on year (high confidence). Branded search is growing and site traffic is growing year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Tylko growing?
Tylko's Momentum score is 63.1, which means it is growing (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months. Site traffic is growing over the same 12 months. Since September 2025 it has moved from #15 to #11 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Tylko
Tylko designs and sells made-to-order furniture, including shelving, wardrobes, sideboards, bookcases and sofas, configured to fit each customer's space and style. Using its own CustomFit technology, shoppers adjust dimensions, materials and finishes online before each piece is manufactured to order and delivered directly in flat packs, assembled using a click-together system called SimpleClick. The brand positions itself around made-to-measure design, avoiding mass production and excess stock by building each item only once it has been ordered.
The brand sells directly to consumers through its own website, offering a wide range of storage, wardrobe and seating products alongside accessories such as blankets and material samples. Tylko emphasises durable materials, replaceable parts and furniture intended to last for years rather than follow short-term trends, alongside a stated focus on reducing waste and carbon footprint through direct, made-to-order delivery. It also operates showrooms and a trade-facing programme for designers and professionals.
Tylko branded search volume
How often people search for Tylko by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing. Demand is fairly steady through the year.
Tylko's audience, products and channels
Social audience
- Instagram tylko 802,296
- TikTok tylko.com 6,967
Also on Pinterest, X and Facebook.
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the Netherlands, Germany, Spain and France.
Ecommerce stack
- ReviewsYotpo
- Customer serviceZendesk
- TrackingGoogle Tag Manager
Tools detected on tylko.com; detection covers common apps and may miss some.
Tylko competitors
The home brands closest to Tylko: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Modular, tool-free assembly furniture for the home
Modular bed frames, seating and storage furniture systems
Home goods sold direct to consumers from France.
Furniture and home decor for styled interiors and outdoor living.
Modern furniture for living, dining, bedroom and outdoor spaces
Tylko vs Burrow
Tylko leads on both size and growth: Scale 68.0 against 45.7, and Momentum 63 against 27. See Burrow's page.
| August 2026 | Tylko | Burrow |
|---|---|---|
| Overall rank | #11 | #136 |
| Home rank | #5 | #46 |
| Scale (size) | 68.0 | 45.7 |
| Momentum (growth) | 63.1 | 27.0 |
| Branded search | 70 | 34 |
| Site traffic | 63 | 48 |
| Social audience | 73 | 56 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Tylko: common questions
What does Tylko sell?
Made-to-order modular shelving, wardrobes and sofas for the home. Known for: Shelving and bookcases, Wardrobes, Sofas, Sideboards and TV stands.
Where is Tylko from?
Tylko is based in United Kingdom.
Where can you buy Tylko?
Tylko sells through its own online store and selected retailers. Its online store is at tylko.com.
Is Tylko's revenue growing?
We estimate Tylko's revenue is growing year on year (high confidence). Branded search is growing and site traffic is growing year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Tylko's competitors?
Tylko's closest competitors in the Home category are Burrow, Floyd, Tikamoon and McGee & Co..
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.